Data updated: July 2026
Baking Steel ✓
@bakingsteel · Instagram · US · cooking
About Baking Steel
Baking Steel is an expert creator on Instagram, specializing in cooking, recipes, food, and baking. With a follower count of 289,898, he shares his knowledge and passion for culinary arts through various content formats, including reels, static posts, carousels, and stories. His biography highlights the invention of the Baking Steel®, emphasizing its benefits for home cooking. The creator maintains a professional and educational tone, aiming to inform and demonstrate effective cooking techniques. Some content may require brand review.
@bakingsteel's followers & following
@bakingsteel currently has 289,898 followers on Instagram and follows 2,404 accounts, a follower-to-following ratio of 120.59. That places the account in the mid tier of cooking creators.
@bakingsteel's content
@bakingsteel has published 4,852 posts to date, working across reels, static-posts, carousels, stories. The account's content is classified under cooking, recipes, food, baking. Bio: “I invented the Baking Steel® in 2012. Better pizza. Better bread. No wood-fired oven needed. Made in the USA 🇺🇸 Featured in @WSJ & @BonApp…”
AI quality check on @bakingsteel
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@bakingsteel's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@bakingsteel's audience
Audience snapshot
50% male · 50% female
Core age group25-34
The audience of Baking Steel exhibits a balanced gender skew with 50% male followers. The primary age demographic is 25-34 years. The top geographic location for his audience is the United States, suggesting a focused engagement within this region.
Collaboration pricing
Price tierPremium
Get the AI fair-price estimate → free trialWhich brands fit Baking Steel?
Brands in the culinary and kitchenware sectors would align well with Baking Steel due to his expertise in cooking and baking. His authentic and educational approach makes him a suitable partner for brands looking to promote quality cooking products and recipes.
Frequently asked questions
How many Instagram followers does @bakingsteel have?
As of July 2026, @bakingsteel has 289,898 followers (290K) on Instagram, follows 2,404 accounts, and has published 4,852 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @bakingsteel?
Verified contact details for @bakingsteel — including business email where available — are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @bakingsteel's contact info — free trial →
How much does @bakingsteel charge for a sponsored post?
@bakingsteel sits in the premium price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate →
What is @bakingsteel's net worth?
@bakingsteel's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 290K followers and a premium price tier in cooking, brand collaborations are a meaningful income stream — Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate →
Does @bakingsteel have fake followers?
Zaver's AI authenticity check scores @bakingsteel 95/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check →
Who follows @bakingsteel?
@bakingsteel's 290K followers skew 50% male / 50% female, core age group 25-34. Full audience breakdowns — age bands, gender split and country-level distribution — are part of @bakingsteel's report on Zaver.
Which influencers are similar to @bakingsteel?
Zaver lists comparable cooking creators in United States in the "Influencers like @bakingsteel" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 7,021 vetted cooking creators with plain-English queries.
What is the follower count?
Baking Steel has 289,898 followers.
What is the engagement rate?
Engagement rate data is not available.
What is the collaboration pricing?
Collaboration pricing is estimated to be in the premium tier.
What is the content niche?
Baking Steel primarily focuses on cooking, with secondary niches in recipes, food, and baking.
