Data updated: July 2026
James Morton ✓
@bakingjames · Instagram · UK · food
About James Morton
James Morton is a food and drink writer based in the UK, recognized for his expertise in cooking and baking. With a background as a journalist, he shares educational and informative content through various formats, including static posts, carousels, reels, and long-form videos. His work is characterized by a professional tone and storytelling approach, appealing to an audience interested in recipes and culinary techniques. Some content may require brand review.
@bakingjames's followers & following
@bakingjames currently has 43,582 followers on Instagram and follows 557 accounts, a follower-to-following ratio of 78.24. That places the account in the micro tier of food creators.
@bakingjames's content
@bakingjames has published 550 posts to date, working across static-posts, carousels, reels, long-form-video. The account's content is classified under food, cooking, baking, recipes. Bio: “Food & drink writer; author. Books: #FromScratch series, #SuperSourdough #BrilliantBread #HowBakingWorks #BREW #SHETLAND. NHS Doctor. #Bake…”
AI quality check on @bakingjames
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@bakingjames's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@bakingjames's audience
Audience snapshot
50% male · 50% female
Core age group35-44
James has a balanced audience with a 50% gender skew towards both males and females. His followers primarily fall within the 35-44 age range, and the top geographic location is Great Britain. This suggests a mature and engaged follower base.
Collaboration pricing
Price tierPremium
Get the AI fair-price estimate → free trialWhich brands fit James Morton?
Brands in the food and beverage industry would align well with James Morton, given his expertise and authoritative presence in cooking and baking. His educational content can effectively promote products or services that resonate with culinary enthusiasts.
Frequently asked questions
How many Instagram followers does @bakingjames have?
As of July 2026, @bakingjames has 43,582 followers (44K) on Instagram, follows 557 accounts, and has published 550 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @bakingjames?
Verified contact details for @bakingjames — including business email where available — are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @bakingjames's contact info — free trial →
How much does @bakingjames charge for a sponsored post?
@bakingjames sits in the premium price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate →
What is @bakingjames's net worth?
@bakingjames's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 44K followers and a premium price tier in food, brand collaborations are a meaningful income stream — Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate →
Does @bakingjames have fake followers?
Zaver's AI authenticity check scores @bakingjames 99/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check →
Who follows @bakingjames?
@bakingjames's 44K followers skew 50% male / 50% female, core age group 35-44. Full audience breakdowns — age bands, gender split and country-level distribution — are part of @bakingjames's report on Zaver.
Which influencers are similar to @bakingjames?
Zaver lists comparable food creators in United Kingdom in the "Influencers like @bakingjames" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 24,300 vetted food creators with plain-English queries.
What is the follower count?
James has 43,582 followers.
What is the engagement rate?
The engagement rate is currently not available.
What is the collaboration pricing?
James is in the premium price tier, but specific pricing may vary.
What is the content niche?
James primarily focuses on food, cooking, baking, and recipes.
