Data updated: July 2026
The Observer Food ✓
@obsfood · Instagram · UK · food
About The Observer Food
@obsfood's followers & following
@obsfood currently has 167,289 followers on Instagram and follows 1,140 accounts, a follower-to-following ratio of 146.74. That places the account in the mid tier of food creators.
@obsfood's content
@obsfood has published 2,483 posts to date, working across reels, static-posts, carousels, stories, long-form-video. The account's content is classified under food, recipes, cooking, restaurant-reviews. Bio: “The very best of the Observer's food coverage, from Nigel Slater’s recipes to features, events and newsletters. Subscribe today 🍝”
AI quality check on @obsfood
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@obsfood's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@obsfood's audience
Audience snapshot
50% male · 50% female
Core age group25-34
Collaboration pricing
Price tierPremium
Get the AI fair-price estimate → free trialWhich brands fit The Observer Food?
Frequently asked questions
How many Instagram followers does @obsfood have?
As of July 2026, @obsfood has 167,289 followers (167K) on Instagram, follows 1,140 accounts, and has published 2,483 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @obsfood?
Verified contact details for @obsfood — including business email where available — are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @obsfood's contact info — free trial →
How much does @obsfood charge for a sponsored post?
@obsfood sits in the premium price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate →
What is @obsfood's net worth?
@obsfood's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 167K followers and a premium price tier in food, brand collaborations are a meaningful income stream — Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate →
Does @obsfood have fake followers?
Zaver's AI authenticity check scores @obsfood 95/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check →
Who follows @obsfood?
@obsfood's 167K followers skew 50% male / 50% female, core age group 25-34. Full audience breakdowns — age bands, gender split and country-level distribution — are part of @obsfood's report on Zaver.
Which influencers are similar to @obsfood?
Zaver lists comparable food creators in United Kingdom in the "Influencers like @obsfood" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 24,300 vetted food creators with plain-English queries.
