Data updated: July 2026
Melissa Abbott β
@backofthewardrobe70 Β· Instagram Β· UK Β· fashion
About Melissa Abbott
Melissa Abbott, known as backofthewardrobe70, is a stylist and lifestyle creator based in the UK. With a focus on fashion, her content encompasses various aspects of style, including outfit of the day (ootd) and beauty tips. Melissa engages her audience through a blend of informative and personal tones, sharing insights that resonate with her followers. Her content is characterized by a minimalist and sophisticated aesthetic, appealing to those seeking relatable and educational fashion advice. Some content may require brand review.
@backofthewardrobe70's followers & following
@backofthewardrobe70 currently has 300,876 followers on Instagram and follows 2,177 accounts, a follower-to-following ratio of 138.21. That places the account in the mid tier of fashion creators.
@backofthewardrobe70's content
@backofthewardrobe70 has published 3,059 posts to date, working across static-posts, carousels, reels, stories. The account's content is classified under fashion, ootd, beauty-tips. Bio: βEveryday Effortless Styleβ’ I write a weekly Substack-5 Things Fridayβ’ Subscribe β¬οΈβ’ Email β¬οΈβ
AI quality check on @backofthewardrobe70
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@backofthewardrobe70's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@backofthewardrobe70's audience
Audience snapshot
20% male Β· 80% female
Core age group25-34
Melissa's audience primarily consists of women, with a slight male skew of 0.2. The majority of her followers are aged 25-34, predominantly located in Great Britain. This demographic suggests a young adult audience interested in contemporary fashion trends.
Collaboration pricing
Price tierPremium
Get the AI fair-price estimate β free trialWhich brands fit Melissa Abbott?
Brands in the fashion and beauty sectors align well with Melissa's content style. Her expertise as a stylist and her focus on relatable, educational content make her a suitable partner for brands looking to connect with a young adult audience seeking stylish and practical advice.
Frequently asked questions
How many Instagram followers does @backofthewardrobe70 have?
As of July 2026, @backofthewardrobe70 has 300,876 followers (301K) on Instagram, follows 2,177 accounts, and has published 3,059 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @backofthewardrobe70?
Verified contact details for @backofthewardrobe70 β including business email where available β are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @backofthewardrobe70's contact info β free trial β
How much does @backofthewardrobe70 charge for a sponsored post?
@backofthewardrobe70 sits in the premium price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate β
What is @backofthewardrobe70's net worth?
@backofthewardrobe70's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 301K followers and a premium price tier in fashion, brand collaborations are a meaningful income stream β Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate β
Does @backofthewardrobe70 have fake followers?
Zaver's AI authenticity check scores @backofthewardrobe70 95/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check β
Who follows @backofthewardrobe70?
@backofthewardrobe70's 301K followers skew 20% male / 80% female, core age group 25-34. Full audience breakdowns β age bands, gender split and country-level distribution β are part of @backofthewardrobe70's report on Zaver.
Which influencers are similar to @backofthewardrobe70?
Zaver lists comparable fashion creators in United Kingdom in the "Influencers like @backofthewardrobe70" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 90,196 vetted fashion creators with plain-English queries.
What is the follower count?
Melissa has 300,876 followers.
What is the engagement rate?
The engagement rate is currently not available.
What is the collaboration pricing?
Melissa is in the premium price tier, but pricing may vary based on specific collaboration details.
What is the content niche?
Her primary niche is fashion, with secondary niches in ootd and beauty tips.
