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Data updated: July 2026

Dana Murray ✓

@babeandbeauty · Instagram · US · skincare

Followers
99K
Following
2.2K
Posts
836

About Dana Murray

Dana Murray, known as babeandbeauty, is a makeup artist and expert in the skincare niche. With over 20 years of experience as a licensed aesthetician, she provides educational and informative content aimed at helping her audience navigate the beauty industry. Her Instagram presence features a variety of content formats, including reels, static posts, stories, carousels, and long-form videos. Dana's authoritative and professional tone resonates with her followers, who appreciate her authentic approach to beauty tips and skincare advice. Some content may require brand review.

@babeandbeauty's followers & following

99K

@babeandbeauty currently has 98,658 followers on Instagram and follows 2,165 accounts, a follower-to-following ratio of 45.57. That places the account in the micro tier of skincare creators.

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@babeandbeauty's content

836

@babeandbeauty has published 836 posts to date, working across reels, static-posts, stories, carousels, long-form-video. The account's content is classified under skincare, skincare, beauty-tips, makeup. Bio: “Your beauty industry big sis.⚡️ Lic. Aesthetician for 20+ years Probably have dirty hair, definitely wearing SPF.”

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AI quality check on @babeandbeauty

98/100High authenticity

Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.

  • Audience location & demographics
  • Engagement quality & authenticity
  • Follower growth patterns
  • Signs of purchased followers
  • Content niche classification
  • Brand safety screening
  • Posting activity & consistency
  • Language & audience fit
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@babeandbeauty's rankings on Zaver

3,948thin skincareof 14,487 vetted creatorsSee full ranking →94,745thin United Statesof 481,629 vetted creatorsSee full ranking →

Based on follower count among creators that passed Zaver's indexing quality bar.

@babeandbeauty's audience

Audience snapshot

15% male · 85% female

Core age group25-34

Dana's audience skews predominantly female, with a notable age concentration in the 25-34 range. The majority of her followers are based in the US, indicating a strong domestic engagement that aligns with her beauty and skincare content.

Collaboration pricing

Price tierPremium

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Which brands fit Dana Murray?

Brands in the skincare and beauty sectors are well-suited for collaboration with Dana, given her expertise and focus on educational content. Her professional background and authoritative tone make her a credible partner for brands looking to reach an audience interested in beauty tips and skincare solutions.

Frequently asked questions

How many Instagram followers does @babeandbeauty have?

As of July 2026, @babeandbeauty has 98,658 followers (99K) on Instagram, follows 2,165 accounts, and has published 836 posts. Zaver refreshes these numbers on a rolling basis.

How do I contact @babeandbeauty?

Verified contact details for @babeandbeauty — including business email where available — are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @babeandbeauty's contact info — free trial →

How much does @babeandbeauty charge for a sponsored post?

@babeandbeauty sits in the premium price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate →

What is @babeandbeauty's net worth?

@babeandbeauty's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 99K followers and a premium price tier in skincare, brand collaborations are a meaningful income stream — Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate →

Does @babeandbeauty have fake followers?

Zaver's AI authenticity check scores @babeandbeauty 98/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check →

Who follows @babeandbeauty?

@babeandbeauty's 99K followers skew 15% male / 85% female, core age group 25-34. Full audience breakdowns — age bands, gender split and country-level distribution — are part of @babeandbeauty's report on Zaver.

Which influencers are similar to @babeandbeauty?

Zaver lists comparable skincare creators in United States in the "Influencers like @babeandbeauty" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 14,487 vetted skincare creators with plain-English queries.

What is Dana's follower count?

Dana has 98,658 followers.

What is Dana's engagement rate?

The engagement rate is currently not available.

What is Dana's collaboration pricing?

Dana is estimated to be in the premium price tier for collaborations.

What is Dana's content niche?

Dana primarily focuses on skincare, with additional content on beauty tips and makeup.