Data updated: July 2026
@zoella ✓
@zoella · Instagram · UK · self-improvement
About @zoella
Zoella is a lifestyle creator on Instagram, known for her focus on self-improvement, wellness, and beauty tips. With a follower count of 973,857, she operates within the macro influencer category. Her content is characterized by an educational and conversational tone, aimed at empowering her audience. Zoella's diverse media formats include long-form videos, reels, static posts, and stories, providing a multifaceted approach to engaging her followers. Some content may require brand review.
@zoella's followers & following
@zoella currently has 973,857 followers on Instagram and follows 2,151 accounts, a follower-to-following ratio of 452.75. That places the account in the macro tier of self-improvement creators.
@zoella's content
@zoella has published 2,911 posts to date, working across long-form-video, reels, static-posts, stories. The account's content is classified under self-improvement, wellness, beauty-tips. Bio: “Founded by @ZoeSugg 💻 Empowering content to watch, read, learn & shop. ✨ Good vibrations and breaking taboos 🙌 More self-pleasure, less B…”
AI quality check on @zoella
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@zoella's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@zoella's audience
Audience snapshot
20% male · 80% female
Core age group25-34
The audience skews slightly male at 20%, with a primary age demographic of 25-34 years. The top geographic location for her followers is the United Kingdom, indicating a concentrated and engaged audience.
Collaboration pricing
Price tierPremium
Get the AI fair-price estimate → free trialWhich brands fit @zoella?
Brands in the self-improvement, wellness, and beauty sectors may find a suitable partnership with Zoella. Her authentic and relatable content style aligns well with brands looking to connect with an audience seeking empowerment and educational insights.
Frequently asked questions
How many Instagram followers does @zoella have?
As of July 2026, @zoella has 973,857 followers (974K) on Instagram, follows 2,151 accounts, and has published 2,911 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @zoella?
Verified contact details for @zoella — including business email where available — are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @zoella's contact info — free trial →
How much does @zoella charge for a sponsored post?
@zoella sits in the premium price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate →
What is @zoella's net worth?
@zoella's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 974K followers and a premium price tier in self-improvement, brand collaborations are a meaningful income stream — Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate →
Does @zoella have fake followers?
Zaver's AI authenticity check scores @zoella 95/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check →
Who follows @zoella?
@zoella's 974K followers skew 20% male / 80% female, core age group 25-34. Full audience breakdowns — age bands, gender split and country-level distribution — are part of @zoella's report on Zaver.
Which influencers are similar to @zoella?
Zaver lists comparable self-improvement creators in United Kingdom in the "Influencers like @zoella" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 16,119 vetted self-improvement creators with plain-English queries.
What is Zoella's follower count?
Zoella has 973,857 followers.
What is her engagement rate?
The engagement rate is currently not provided.
What is the pricing for collaborations?
Zoella is in the premium price tier for collaborations.
What is her content niche?
Her primary niche is self-improvement, with secondary niches in wellness and beauty tips.
