Data updated: July 2026
WWD β
@wwd Β· Instagram Β· IT Β· fashion
About WWD
WWD is a journalist and expert in the fashion industry, recognized as a global source for exclusive news and insights across fashion, beauty, and business sectors. With a substantial following of 2,398,714 on Instagram, WWD produces a variety of content formats, including reels, static posts, carousels, stories, and long-form videos. The creator maintains a professional and authoritative tone, appealing to an audience interested in informed and journalistic content. Some content may require brand review.
@wwd's followers & following
@wwd currently has 2,398,714 followers on Instagram and follows 2,101 accounts, a follower-to-following ratio of 1,141.7. That places the account in the mega tier of fashion creators.
@wwd's content
@wwd has published 26,937 posts to date, working across reels, static-posts, carousels, stories, long-form-video. The account's content is classified under fashion, beauty-tips, business-tips, marketing. Bio: βThe global go-to for exclusive news and industry insights in fashion, beauty, and business.β
AI quality check on @wwd
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@wwd's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@wwd's audience
Audience snapshot
50% male Β· 50% female
Core age group25-34
The audience of WWD is primarily based in Italy, with a balanced gender distribution. The age skew indicates a focus on the 25-34 demographic, suggesting a young adult audience engaged with fashion and beauty topics.
Collaboration pricing
Price tierElite
Get the AI fair-price estimate β free trialWhich brands fit WWD?
Brands in the fashion, beauty, and business sectors align well with WWD's content. The creator's authoritative voice and focus on industry insights make them a suitable partner for brands looking to reach informed consumers interested in these niches.
Frequently asked questions
How many Instagram followers does @wwd have?
As of July 2026, @wwd has 2,398,714 followers (2.4M) on Instagram, follows 2,101 accounts, and has published 26,937 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @wwd?
Verified contact details for @wwd β including business email where available β are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @wwd's contact info β free trial β
How much does @wwd charge for a sponsored post?
@wwd sits in the elite price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate β
What is @wwd's net worth?
@wwd's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 2.4M followers and a elite price tier in fashion, brand collaborations are a meaningful income stream β Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate β
Does @wwd have fake followers?
Zaver's AI authenticity check scores @wwd 100/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check β
Who follows @wwd?
@wwd's 2.4M followers skew 50% male / 50% female, core age group 25-34. Full audience breakdowns β age bands, gender split and country-level distribution β are part of @wwd's report on Zaver.
Which influencers are similar to @wwd?
Zaver lists comparable fashion creators in Italy in the "Influencers like @wwd" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 90,196 vetted fashion creators with plain-English queries.
What is the follower count?
WWD has 2,398,714 followers.
What is the engagement rate?
Engagement rate data is not available.
What is the collaboration pricing?
Collaboration pricing is estimated to be in the elite tier.
What is the content niche?
WWD primarily focuses on fashion, with secondary niches in beauty tips, business tips, and marketing.
