Data updated: July 2026
Will Mataka β
@willmataka Β· Instagram Β· AU Β· food
About Will Mataka
Will Mataka is a chef and expert content creator on Instagram, specializing in the food niche. With a follower count of 11,590, he shares his passion for cooking and recipes through various content formats, including reels, static posts, carousels, and stories. His tone is personal and informative, aiming to engage his audience with entertaining tutorials. Based in Australia, Will's content reflects a wholesome and authentic vibe, appealing to a family-friendly audience. Some content may require brand review.
@willmataka's followers & following
@willmataka currently has 11,590 followers on Instagram and follows 1,644 accounts, a follower-to-following ratio of 7.05. That places the account in the micro tier of food creators.
@willmataka's content
@willmataka has published 522 posts to date, working across reels, static-posts, carousels, stories. The account's content is classified under food, cooking, recipes. Bio: βπ Winner of My Kitchen Rules 2025 βοΈ Dad to 3, former RL player π π΄ Food enthusiast and creator πΉπ΄ π¦πΊ π§ erin@bemanagement.com.auβ
AI quality check on @willmataka
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@willmataka's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@willmataka's audience
Audience snapshot
50% male Β· 50% female
Core age group25-34
Will Mataka's audience is evenly split between male and female, with a primary age skew of 25-34. The majority of his followers are located in Australia, indicating a localized engagement that aligns with his content focus on food and cooking.
Collaboration pricing
Price tierstandard
Get the AI fair-price estimate β free trialWhich brands fit Will Mataka?
Brands in the food, cooking, and lifestyle sectors would align well with Will Mataka's content. His expertise as a chef and his authentic, family-friendly approach make him a suitable partner for brands looking to connect with an audience interested in culinary experiences.
Frequently asked questions
How many Instagram followers does @willmataka have?
As of July 2026, @willmataka has 11,590 followers (12K) on Instagram, follows 1,644 accounts, and has published 522 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @willmataka?
Verified contact details for @willmataka β including business email where available β are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @willmataka's contact info β free trial β
How much does @willmataka charge for a sponsored post?
@willmataka sits in the standard price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate β
What is @willmataka's net worth?
@willmataka's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 12K followers and a standard price tier in food, brand collaborations are a meaningful income stream β Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate β
Does @willmataka have fake followers?
Zaver's AI authenticity check scores @willmataka 98/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check β
Who follows @willmataka?
@willmataka's 12K followers skew 50% male / 50% female, core age group 25-34. Full audience breakdowns β age bands, gender split and country-level distribution β are part of @willmataka's report on Zaver.
Which influencers are similar to @willmataka?
Zaver lists comparable food creators in Australia in the "Influencers like @willmataka" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 24,300 vetted food creators with plain-English queries.
What is the follower count?
Will Mataka has 11,590 followers.
What is the engagement rate?
The engagement rate data is currently unavailable.
What is the collaboration pricing?
Will Mataka is in the standard price tier for collaborations.
What is the content niche?
His primary niche is food, with secondary niches in cooking and recipes.
