Data updated: July 2026
Varley ✓
@varley · Instagram · UK · fashion
About Varley
@varley's followers & following
@varley currently has 605,648 followers on Instagram and follows 1,574 accounts, a follower-to-following ratio of 384.78. That places the account in the macro tier of fashion creators.
@varley's content
@varley has published 2,494 posts to date, working across static-posts, carousels, reels, stories. The account's content is classified under fashion, fitness, yoga. Bio: “A wardrobe for how you live & move. #inVarley Online, Nordstrom, Net-a-Porter, Bloomingdale’s, Selfridges, Anthropologie & more”
AI quality check on @varley
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@varley's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@varley's audience
Audience snapshot
50% male · 50% female
Core age group25-34
Collaboration pricing
Price tierPremium
Get the AI fair-price estimate → free trialWhich brands fit Varley?
Frequently asked questions
How many Instagram followers does @varley have?
As of July 2026, @varley has 605,648 followers (606K) on Instagram, follows 1,574 accounts, and has published 2,494 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @varley?
Verified contact details for @varley — including business email where available — are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @varley's contact info — free trial →
How much does @varley charge for a sponsored post?
@varley sits in the premium price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate →
What is @varley's net worth?
@varley's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 606K followers and a premium price tier in fashion, brand collaborations are a meaningful income stream — Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate →
Does @varley have fake followers?
Zaver's AI authenticity check scores @varley 96/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check →
Who follows @varley?
@varley's 606K followers skew 50% male / 50% female, core age group 25-34. Full audience breakdowns — age bands, gender split and country-level distribution — are part of @varley's report on Zaver.
Which influencers are similar to @varley?
Zaver lists comparable fashion creators in United Kingdom in the "Influencers like @varley" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 90,196 vetted fashion creators with plain-English queries.
