Data updated: July 2026
TOM COX ✓
@unlikelydad · Instagram · UK · parenting
About TOM COX
Tom Cox, known as unlikelydad on Instagram, is a lifestyle creator based in the UK. He focuses on parenting, fitness, skincare, and fashion, sharing insights into modern fatherhood through personal storytelling. With 45,466 followers, he engages his audience with a variety of content formats, including reels, static posts, carousels, and stories. His authentic and relatable approach resonates with many, highlighting everyday life with his child, Kai. Some content may require brand review.
@unlikelydad's followers & following
@unlikelydad currently has 45,466 followers on Instagram and follows 743 accounts, a follower-to-following ratio of 61.19. That places the account in the micro tier of parenting creators.
@unlikelydad's content
@unlikelydad has published 1,686 posts to date, working across reels, static-posts, carousels, stories. The account's content is classified under parenting, fitness, skincare, fashion. Bio: “PARENTING | FITNESS | STYLE + SKINCARE. Gay dad sharing modern fatherhood. Everyday life with Kai 🫶🏼 📧: tom@theflockagency.co.uk”
AI quality check on @unlikelydad
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@unlikelydad's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@unlikelydad's audience
Audience snapshot
40% male · 60% female
Core age group25-34
The audience skews slightly male at 40%, with a predominant age range of 25-34. The majority of followers are located in Great Britain, indicating a focused regional appeal.
Collaboration pricing
Price tierstandard
Get the AI fair-price estimate → free trialWhich brands fit TOM COX?
Brands in the parenting, fitness, skincare, and fashion sectors may find a good fit with Tom Cox. His authentic and relatable content style can effectively promote products that align with modern fatherhood and lifestyle themes.
Frequently asked questions
How many Instagram followers does @unlikelydad have?
As of July 2026, @unlikelydad has 45,466 followers (45K) on Instagram, follows 743 accounts, and has published 1,686 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @unlikelydad?
Verified contact details for @unlikelydad — including business email where available — are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @unlikelydad's contact info — free trial →
How much does @unlikelydad charge for a sponsored post?
@unlikelydad sits in the standard price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate →
What is @unlikelydad's net worth?
@unlikelydad's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 45K followers and a standard price tier in parenting, brand collaborations are a meaningful income stream — Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate →
Does @unlikelydad have fake followers?
Zaver's AI authenticity check scores @unlikelydad 95/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check →
Who follows @unlikelydad?
@unlikelydad's 45K followers skew 40% male / 60% female, core age group 25-34. Full audience breakdowns — age bands, gender split and country-level distribution — are part of @unlikelydad's report on Zaver.
Which influencers are similar to @unlikelydad?
Zaver lists comparable parenting creators in United Kingdom in the "Influencers like @unlikelydad" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 15,503 vetted parenting creators with plain-English queries.
What is the follower count?
Tom Cox has 45,466 followers.
What is the engagement rate?
The engagement rate is currently not available.
What is the collaboration pricing?
Tom's estimated pricing tier is standard, but actual rates may vary.
What is the content niche?
His primary niche is parenting, with secondary niches in fitness, skincare, and fashion.
