Data updated: July 2026

Joey Mullen - The King Of DIY β
@uarujoey Β· Instagram Β· CA Β· pets
About Joey Mullen - The King Of DIY
Joey Mullen, known as The King Of DIY, is an educator on Instagram focused on empowering and inspiring aquarists. With a follower count of 273,785, he shares content that educates his audience on creating and maintaining healthy, sustainable, and aesthetically pleasing aquariums. His approach combines informative tutorials with an authentic and inspirational tone, making complex topics accessible to a wide range of followers. Joey's content includes long-form videos, reels, static posts, and stories, appealing to those interested in pets, DIY projects, and educational content. Some content may require brand review.
@uarujoey's followers & following
@uarujoey currently has 273,785 followers on Instagram and follows 125 accounts, a follower-to-following ratio of 2,190.28. That places the account in the mid tier of pets creators.
@uarujoey's content
@uarujoey has published 3,059 posts to date, working across long-form-video, reels, static-posts, stories. The account's content is classified under pets, diy, education. Bio: βEmpowering, inspiring and educating aquarists to create and maintain healthy sustainable, and aesthetically pleasing aquariums.β
AI quality check on @uarujoey
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@uarujoey's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@uarujoey's audience
Audience snapshot
60% male Β· 40% female
Core age group25-34
Joey's audience skews slightly male at 60%, with a primary age group of 25-34. The majority of his followers are based in Canada, indicating a localized engagement that may benefit brands targeting this demographic.
Collaboration pricing
Price tierPremium
Get the AI fair-price estimate β free trialWhich brands fit Joey Mullen - The King Of DIY?
Brands in the pet, DIY, and educational sectors may find a good fit with Joey due to his focus on aquarium care and maintenance. His authentic and informative style resonates well with audiences seeking practical advice and inspiration, making him a suitable partner for brands looking to engage with a passionate community.
Frequently asked questions
How many Instagram followers does @uarujoey have?
As of July 2026, @uarujoey has 273,785 followers (274K) on Instagram, follows 125 accounts, and has published 3,059 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @uarujoey?
Verified contact details for @uarujoey β including business email where available β are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @uarujoey's contact info β free trial β
How much does @uarujoey charge for a sponsored post?
@uarujoey sits in the premium price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate β
What is @uarujoey's net worth?
@uarujoey's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 274K followers and a premium price tier in pets, brand collaborations are a meaningful income stream β Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate β
Does @uarujoey have fake followers?
Zaver's AI authenticity check scores @uarujoey 98/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check β
Who follows @uarujoey?
@uarujoey's 274K followers skew 60% male / 40% female, core age group 25-34. Full audience breakdowns β age bands, gender split and country-level distribution β are part of @uarujoey's report on Zaver.
Which influencers are similar to @uarujoey?
Zaver lists comparable pets creators in Canada in the "Influencers like @uarujoey" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 9,491 vetted pets creators with plain-English queries.
What is the follower count?
Joey has 273,785 followers.
What is the engagement rate?
The engagement rate is currently not available.
What is the collaboration pricing?
Joey is in the premium price tier, but specific pricing can vary.
What is the content niche?
Joey primarily focuses on pets, with secondary niches in DIY and education.
Influencers like @uarujoey
Proven at world-record scale: Zaver tracked 1,060 creators in real time for Godrej Ivara's Guinness World Recordsβ’ attempt.
See the case study βGet full insights on this creator before you spend a dollar
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