Data updated: July 2026
The Only Way is Essex β
@towie Β· Instagram Β· UK Β· entertainment
About The Only Way is Essex
@towie's followers & following
@towie currently has 636,281 followers on Instagram and follows 195 accounts, a follower-to-following ratio of 3,262.98. That places the account in the macro tier of entertainment creators.
@towie's content
@towie has published 5,118 posts to date, working across reels, stories, carousels. The account's content is classified under entertainment, pop-culture. Bio: βThe Official #TOWIE Account ππ€© Bringing you all the glitz, glam and goss β¨ππΈ Catch up on ITVX πβ
AI quality check on @towie
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@towie's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@towie's audience
Audience snapshot
35% male Β· 65% female
Core age group25-34
Collaboration pricing
Price tierPremium
Get the AI fair-price estimate β free trialWhich brands fit The Only Way is Essex?
Frequently asked questions
How many Instagram followers does @towie have?
As of July 2026, @towie has 636,281 followers (636K) on Instagram, follows 195 accounts, and has published 5,118 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @towie?
Verified contact details for @towie β including business email where available β are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @towie's contact info β free trial β
How much does @towie charge for a sponsored post?
@towie sits in the premium price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate β
What is @towie's net worth?
@towie's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 636K followers and a premium price tier in entertainment, brand collaborations are a meaningful income stream β Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate β
Does @towie have fake followers?
Zaver's AI authenticity check scores @towie 95/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check β
Who follows @towie?
@towie's 636K followers skew 35% male / 65% female, core age group 25-34. Full audience breakdowns β age bands, gender split and country-level distribution β are part of @towie's report on Zaver.
Which influencers are similar to @towie?
Zaver lists comparable entertainment creators in United Kingdom in the "Influencers like @towie" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 61,892 vetted entertainment creators with plain-English queries.
