Data updated: July 2026
That hair guy ✓
@tobias_bell · Instagram · UK · haircare
About That hair guy
Tobias Bell, known as 'That hair guy,' is a professional stylist and expert in the haircare niche. With a substantial following of 603,703 on Instagram, he shares his extensive knowledge through various content formats, including reels, carousels, and live streams. As a fifth-generation hairdresser based in the UK, Tobias has been featured in prominent publications such as GQ, ELLE, and Vogue. His content often emphasizes tutorials and demonstrations, showcasing his skills and expertise in haircare, beauty tips, and fashion. Some content may require brand review.
@tobias_bell's followers & following
@tobias_bell currently has 603,703 followers on Instagram and follows 2,194 accounts, a follower-to-following ratio of 275.16. That places the account in the macro tier of haircare creators.
@tobias_bell's content
@tobias_bell has published 555 posts to date, working across reels, carousels, static-posts, stories, live-streams. The account's content is classified under haircare, beauty-tips, fashion. Bio: “UTOBIA🪐 5th generation hairdresser based in London📍 As featured in GQ, ELLE, Vogue For collaborations email: ⬇️”
AI quality check on @tobias_bell
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@tobias_bell's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@tobias_bell's audience
Audience snapshot
30% male · 70% female
Core age group25-34
Tobias has a macro follower scale, indicating a broad reach. His audience is primarily skewed towards individuals aged 25-34, with a slight male skew of 30%. The top geo for his followers is the United Kingdom.
Collaboration pricing
Price tierElite
Get the AI fair-price estimate → free trialWhich brands fit That hair guy?
Brands in the haircare, beauty, and fashion sectors may find a strong alignment with Tobias's content. His professional expertise and high-quality visuals appeal to audiences interested in trendy and glamorous styles, making him a suitable partner for brands aiming to reach a fashion-conscious demographic.
Frequently asked questions
How many Instagram followers does @tobias_bell have?
As of July 2026, @tobias_bell has 603,703 followers (604K) on Instagram, follows 2,194 accounts, and has published 555 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @tobias_bell?
Verified contact details for @tobias_bell — including business email where available — are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @tobias_bell's contact info — free trial →
How much does @tobias_bell charge for a sponsored post?
@tobias_bell sits in the elite price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate →
What is @tobias_bell's net worth?
@tobias_bell's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 604K followers and a elite price tier in haircare, brand collaborations are a meaningful income stream — Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate →
Does @tobias_bell have fake followers?
Zaver's AI authenticity check scores @tobias_bell 97/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check →
Who follows @tobias_bell?
@tobias_bell's 604K followers skew 30% male / 70% female, core age group 25-34. Full audience breakdowns — age bands, gender split and country-level distribution — are part of @tobias_bell's report on Zaver.
Which influencers are similar to @tobias_bell?
Zaver lists comparable haircare creators in United Kingdom in the "Influencers like @tobias_bell" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 19,613 vetted haircare creators with plain-English queries.
What is the follower count?
Tobias has 603,703 followers.
What is the engagement rate?
The engagement rate is currently not available.
What is the collaboration pricing?
Tobias is in the elite price tier, but pricing may vary based on specific collaboration details.
What is the content niche?
Tobias primarily focuses on haircare, with secondary niches in beauty tips and fashion.
