Data updated: July 2026
Tobi Lutke ✓
@tobi · Instagram · CA · entrepreneurship
About Tobi Lutke
@tobi's followers & following
@tobi currently has 38,423 followers on Instagram and follows 459 accounts, a follower-to-following ratio of 83.71. That places the account in the micro tier of entrepreneurship creators.
@tobi's content
@tobi has published 222 posts to date, working across text-posts, static-posts, reels. The account's content is classified under entrepreneurship, startups, business-tips, technology, ecommerce. Bio: “#Shopify founder, CEO”
AI quality check on @tobi
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@tobi's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@tobi's audience
Audience snapshot
50% male · 50% female
Core age group35-44
Collaboration pricing
Price tierElite
Get the AI fair-price estimate → free trialWhich brands fit Tobi Lutke?
Frequently asked questions
How many Instagram followers does @tobi have?
As of July 2026, @tobi has 38,423 followers (38K) on Instagram, follows 459 accounts, and has published 222 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @tobi?
Verified contact details for @tobi — including business email where available — are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @tobi's contact info — free trial →
How much does @tobi charge for a sponsored post?
@tobi sits in the elite price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate →
What is @tobi's net worth?
@tobi's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 38K followers and a elite price tier in entrepreneurship, brand collaborations are a meaningful income stream — Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate →
Does @tobi have fake followers?
Zaver's AI authenticity check scores @tobi 98/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check →
Who follows @tobi?
@tobi's 38K followers skew 50% male / 50% female, core age group 35-44. Full audience breakdowns — age bands, gender split and country-level distribution — are part of @tobi's report on Zaver.
Which influencers are similar to @tobi?
Zaver lists comparable entrepreneurship creators in Canada in the "Influencers like @tobi" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 33,753 vetted entrepreneurship creators with plain-English queries.
