Data updated: July 2026
Rey WILLIS ✓
@thewillishome · Instagram · UK · parenting
About Rey WILLIS
Rey Willis, known as 'thewillishome' on Instagram, is a lifestyle creator based in the UK. With a follower count of 22,509, she focuses on parenting content, sharing relatable and authentic moments from her life. Her posts often encompass themes of family and day-in-life experiences, appealing to a broad audience. Rey engages with her followers through various content formats including reels, stories, static posts, and carousels. Some content may require brand review.
@thewillishome's followers & following
@thewillishome currently has 22,509 followers on Instagram and follows 4,619 accounts, a follower-to-following ratio of 4.87. That places the account in the micro tier of parenting creators.
@thewillishome's content
@thewillishome has published 2,314 posts to date, working across reels, stories, static-posts, carousels. The account's content is classified under parenting, family, day-in-life. Bio: “Hey there 🫶🏼 Carter + Bonnie’s Mum A little bit of everything over here…”
AI quality check on @thewillishome
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@thewillishome's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@thewillishome's audience
Audience snapshot
35% male · 65% female
Core age group25-34
Rey Willis has a predominantly female audience, with a gender skew of 0.35 male. The primary age group of her followers is 25-34 years old, and the top geographic location is Great Britain. This demographic suggests a focused engagement within the parenting niche.
Collaboration pricing
Price tierstandard
Get the AI fair-price estimate → free trialWhich brands fit Rey WILLIS?
Brands that align with family-oriented products and services may find a suitable partnership with Rey. Her authentic and relatable approach resonates well with audiences interested in parenting and lifestyle, making her an effective collaborator for brands in these sectors.
Frequently asked questions
How many Instagram followers does @thewillishome have?
As of July 2026, @thewillishome has 22,509 followers (23K) on Instagram, follows 4,619 accounts, and has published 2,314 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @thewillishome?
Verified contact details for @thewillishome — including business email where available — are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @thewillishome's contact info — free trial →
How much does @thewillishome charge for a sponsored post?
@thewillishome sits in the standard price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate →
What is @thewillishome's net worth?
@thewillishome's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 23K followers and a standard price tier in parenting, brand collaborations are a meaningful income stream — Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate →
Does @thewillishome have fake followers?
Zaver's AI authenticity check scores @thewillishome 93/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check →
Who follows @thewillishome?
@thewillishome's 23K followers skew 35% male / 65% female, core age group 25-34. Full audience breakdowns — age bands, gender split and country-level distribution — are part of @thewillishome's report on Zaver.
Which influencers are similar to @thewillishome?
Zaver lists comparable parenting creators in United Kingdom in the "Influencers like @thewillishome" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 15,503 vetted parenting creators with plain-English queries.
What is the follower count?
Rey has 22,509 followers.
What is the engagement rate?
The engagement rate is currently not available.
What is the collaboration pricing?
Rey falls into the standard price tier for collaborations.
What is the content niche?
Rey's primary niche is parenting, with secondary focuses on family and day-in-life content.
