Data updated: July 2026
The Swaddle ✓
@theswaddle · Instagram · IN · journalism
About The Swaddle
@theswaddle's followers & following
@theswaddle currently has 398,320 followers on Instagram and follows 586 accounts, a follower-to-following ratio of 679.73. That places the account in the mid tier of journalism creators.
@theswaddle's content
@theswaddle has published 10,544 posts to date, working across static-posts, carousels, stories, reels. The account's content is classified under journalism, news, current-affairs, social-cause. Bio: “The magazine that shaped discourse on culture, power, and society. 📍Mumbai, India”
AI quality check on @theswaddle
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@theswaddle's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@theswaddle's audience
Audience snapshot
50% male · 50% female
Core age group25-34
Collaboration pricing
Price tierPremium
Get the AI fair-price estimate → free trialWhich brands fit The Swaddle?
Frequently asked questions
How many Instagram followers does @theswaddle have?
As of July 2026, @theswaddle has 398,320 followers (398K) on Instagram, follows 586 accounts, and has published 10,544 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @theswaddle?
Verified contact details for @theswaddle — including business email where available — are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @theswaddle's contact info — free trial →
How much does @theswaddle charge for a sponsored post?
@theswaddle sits in the premium price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate →
What is @theswaddle's net worth?
@theswaddle's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 398K followers and a premium price tier in journalism, brand collaborations are a meaningful income stream — Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate →
Does @theswaddle have fake followers?
Zaver's AI authenticity check scores @theswaddle 95/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check →
Who follows @theswaddle?
@theswaddle's 398K followers skew 50% male / 50% female, core age group 25-34. Full audience breakdowns — age bands, gender split and country-level distribution — are part of @theswaddle's report on Zaver.
Which influencers are similar to @theswaddle?
Zaver lists comparable journalism creators in India in the "Influencers like @theswaddle" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 9,737 vetted journalism creators with plain-English queries.
