Data updated: July 2026
The Rocks ✓
@therocks · Instagram · Sydney, AU · community-events
About The Rocks
The Rocks is a lifestyle creator based in Sydney, Australia, known for its focus on community events and heritage travel. With a follower count of 68,595, The Rocks engages its audience through a variety of content formats, including reels, static posts, carousels, and stories. The creator fosters a friendly and informative tone, promoting a sense of community and nostalgia. Some content may require brand review.
@therocks's followers & following
@therocks currently has 68,595 followers on Instagram and follows 606 accounts, a follower-to-following ratio of 113.19. That places the account in the micro tier of community-events creators.
@therocks's content
@therocks has published 3,881 posts to date, working across reels, static-posts, carousels, stories. The account's content is classified under community-events, travel, heritage-travel. Bio: “Sydney’s most loved social village. Tag @therocks or #therocks to give us permission to repost. Proudly managed by NSW Government”
AI quality check on @therocks
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@therocks's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@therocks's audience
Audience snapshot
50% male · 50% female
Core age group18-24
The audience of The Rocks skews evenly between genders, with a primary age demographic of 18-24. The top geographic location for followers is Australia, indicating a localized engagement with community and travel content.
Collaboration pricing
Price tierBudget
Get the AI fair-price estimate → free trialWhich brands fit The Rocks?
Brands that align with community engagement, travel, and heritage themes may find a suitable partnership with The Rocks. The creator's focus on wholesome and feel-good content can effectively resonate with brands aiming to connect with a youthful audience.
Frequently asked questions
How many Instagram followers does @therocks have?
As of July 2026, @therocks has 68,595 followers (69K) on Instagram, follows 606 accounts, and has published 3,881 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @therocks?
Verified contact details for @therocks — including business email where available — are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @therocks's contact info — free trial →
How much does @therocks charge for a sponsored post?
@therocks sits in the budget price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate →
What is @therocks's net worth?
@therocks's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 69K followers and a budget price tier in community-events, brand collaborations are a meaningful income stream — Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate →
Does @therocks have fake followers?
Zaver's AI authenticity check scores @therocks 95/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check →
Who follows @therocks?
@therocks's 69K followers skew 50% male / 50% female, core age group 18-24. Full audience breakdowns — age bands, gender split and country-level distribution — are part of @therocks's report on Zaver.
Which influencers are similar to @therocks?
Zaver lists comparable community-events creators in Australia in the "Influencers like @therocks" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 4,996 vetted community-events creators with plain-English queries.
What is the follower count?
The Rocks has 68,595 followers.
What is the engagement rate?
Engagement rate data is not available.
What is the collaboration pricing?
The estimated price tier for collaborations is budget, but pricing can vary.
What is the content niche?
The primary niche is community-events, with secondary niches in travel and heritage-travel.
