Data updated: July 2026

Matt Hall β
@the13thsecond Β· Instagram Β· UK Β· photography
About Matt Hall
Matt Hall, known as 'the13thsecond' on Instagram, is a lifestyle photographer based in the UK. With a focus on photography, education, and behind-the-scenes content, he shares insights and tutorials through various formats including reels, static posts, carousels, and stories. His professional approach is evident in the high quality of his content, as reflected in his authenticity score of 0.97 and content quality score of 0.9. Some content may require brand review.
@the13thsecond's followers & following
@the13thsecond currently has 61,123 followers on Instagram and follows 1,482 accounts, a follower-to-following ratio of 41.24. That places the account in the micro tier of photography creators.
@the13thsecond's content
@the13thsecond has published 2,884 posts to date, working across reels, static-posts, carousels, stories. The account's content is classified under photography, education, behind-the-scenes. Bio: βPhotography, Margate/Cambridge, UK. My next available workshop is 20.06.26 in London! One to Ones always available. All links below πβ
AI quality check on @the13thsecond
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@the13thsecond's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@the13thsecond's audience
Audience snapshot
50% male Β· 50% female
Core age group25-34
The audience for Matt Hall skews evenly in gender and primarily falls within the 25-34 age range. The top geographic location is the United Kingdom, indicating a localized follower base that may be particularly engaged with his content.
Collaboration pricing
Price tierPremium
Get the AI fair-price estimate β free trialWhich brands fit Matt Hall?
Brands in the photography, education, and lifestyle sectors may find a good fit with Matt Hall. His expertise in photography and educational content allows for collaborations that can effectively showcase products or services aimed at aspiring photographers or enthusiasts.
Frequently asked questions
How many Instagram followers does @the13thsecond have?
As of July 2026, @the13thsecond has 61,123 followers (61K) on Instagram, follows 1,482 accounts, and has published 2,884 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @the13thsecond?
Verified contact details for @the13thsecond β including business email where available β are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @the13thsecond's contact info β free trial β
How much does @the13thsecond charge for a sponsored post?
@the13thsecond sits in the premium price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate β
What is @the13thsecond's net worth?
@the13thsecond's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 61K followers and a premium price tier in photography, brand collaborations are a meaningful income stream β Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate β
Does @the13thsecond have fake followers?
Zaver's AI authenticity check scores @the13thsecond 97/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check β
Who follows @the13thsecond?
@the13thsecond's 61K followers skew 50% male / 50% female, core age group 25-34. Full audience breakdowns β age bands, gender split and country-level distribution β are part of @the13thsecond's report on Zaver.
Which influencers are similar to @the13thsecond?
Zaver lists comparable photography creators in United Kingdom in the "Influencers like @the13thsecond" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 40,905 vetted photography creators with plain-English queries.
What is the follower count?
Matt Hall has 61,123 followers.
What is the engagement rate?
The engagement rate is currently not available.
What is the collaboration pricing?
Matt Hall is in the premium price tier for collaborations.
What is the content niche?
His primary niche is photography, with secondary niches in education and behind-the-scenes content.
Influencers like @the13thsecond
Proven at world-record scale: Zaver tracked 1,060 creators in real time for Godrej Ivara's Guinness World Recordsβ’ attempt.
See the case study βGet full insights on this creator before you spend a dollar
Zaver runs 20+ AI checks β real followers, true engagement, fair price β on any creator in seconds.