Data updated: July 2026

@soft__soy β
@soft__soy Β· Instagram Β· KR Β· design
About @soft__soy
Soft__soy is an expert creator on Instagram, specializing in design, art, photography, and fashion. With a follower count of 22,572, they operate within the micro influencer category. Their content showcases a professional and sophisticated aesthetic, utilizing various formats such as static posts, carousels, and reels. The creator's biography indicates a role as a Creative Director, suggesting a deep understanding of visual storytelling. Some content may require brand review.
@soft__soy's followers & following
@soft__soy currently has 22,572 followers on Instagram and follows 947 accounts, a follower-to-following ratio of 23.84. That places the account in the micro tier of design creators.
@soft__soy's content
@soft__soy has published 672 posts to date, working across static-posts, carousels, reels. The account's content is classified under design, art, photography, fashion. Bio: βCreative Director softsoy@softseoul.comβ
AI quality check on @soft__soy
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@soft__soy's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@soft__soy's audience
Audience snapshot
50% male Β· 50% female
Core age group25-34
The audience of soft__soy is primarily located in South Korea, with a balanced gender skew. The age demographic is predominantly between 25 and 34 years old, indicating a mature audience that appreciates design and artistic content.
Collaboration pricing
Price tierstandard
Get the AI fair-price estimate β free trialWhich brands fit @soft__soy?
Brands that align with soft__soy's expertise in design, art, and fashion would be a natural fit. Collaborations could focus on products that emphasize aesthetics and professionalism, appealing to their audience's interests and preferences.
Frequently asked questions
How many Instagram followers does @soft__soy have?
As of July 2026, @soft__soy has 22,572 followers (23K) on Instagram, follows 947 accounts, and has published 672 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @soft__soy?
Verified contact details for @soft__soy β including business email where available β are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @soft__soy's contact info β free trial β
How much does @soft__soy charge for a sponsored post?
@soft__soy sits in the standard price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate β
What is @soft__soy's net worth?
@soft__soy's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 23K followers and a standard price tier in design, brand collaborations are a meaningful income stream β Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate β
Does @soft__soy have fake followers?
Zaver's AI authenticity check scores @soft__soy 92/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check β
Who follows @soft__soy?
@soft__soy's 23K followers skew 50% male / 50% female, core age group 25-34. Full audience breakdowns β age bands, gender split and country-level distribution β are part of @soft__soy's report on Zaver.
Which influencers are similar to @soft__soy?
Zaver lists comparable design creators in South Korea in the "Influencers like @soft__soy" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 5,122 vetted design creators with plain-English queries.
What is the follower count?
Soft__soy has 22,572 followers.
What is the engagement rate?
The engagement rate for soft__soy is not provided.
What is the collaboration pricing?
The estimated pricing tier for collaborations is standard, but actual pricing may vary.
What is the content niche?
Soft__soy primarily focuses on design, with secondary niches in art, photography, and fashion.
Influencers like @soft__soy
Proven at world-record scale: Zaver tracked 1,060 creators in real time for Godrej Ivara's Guinness World Recordsβ’ attempt.
See the case study βGet full insights on this creator before you spend a dollar
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