Data updated: July 2026

SCRATCH - The world’s #1 resource for nails

@scratchmagazine · Instagram · Westerham, UK · beauty-tips

Followers
137K
Following
6.5K
Posts
14K

About SCRATCH - The world’s #1 resource for nails

SCRATCH is recognized as a leading resource for nails, providing insights and tips primarily in the beauty niche. With a focus on educational content, SCRATCH engages its audience through various formats, including reels, static posts, carousels, and long-form videos. The creator, a makeup artist based in Westerham, UK, emphasizes an authoritative and professional tone in their posts. Some content may require brand review.

@scratchmagazine's followers & following

137K

@scratchmagazine currently has 136,613 followers on Instagram and follows 6,465 accounts, a follower-to-following ratio of 21.13. That places the account in the mid tier of beauty-tips creators.

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@scratchmagazine's content

14K

@scratchmagazine has published 13,885 posts to date, working across reels, static-posts, carousels, long-form-video. The account's content is classified under beauty-tips, beauty-tips, fashion. Bio: “The world’s #1 resource for nails💅 #ShowScratch 📧 editorial@scratchmagazine.co.uk 📚Subscriptions queries: +44(0)1580883844 scratch-subs@…”

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AI quality check on @scratchmagazine

95/100High authenticity

Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.

  • Audience location & demographics
  • Engagement quality & authenticity
  • Follower growth patterns
  • Signs of purchased followers
  • Content niche classification
  • Brand safety screening
  • Posting activity & consistency
  • Language & audience fit
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@scratchmagazine's rankings on Zaver

Based on follower count among creators that passed Zaver's indexing quality bar.

@scratchmagazine's audience

Audience snapshot

20% male · 80% female

Core age group25-34

The audience is predominantly male, with a 20% gender skew. The primary age group is 25-34 years old, and the top geographical location is the United Kingdom. This demographic suggests a focused and engaged follower base within the beauty and fashion sectors.

Collaboration pricing

Price tierstandard

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Which brands fit SCRATCH - The world’s #1 resource for nails?

Brands in the beauty and fashion industries would align well with SCRATCH, given the creator's expertise and content focus. The educational and informative nature of the posts can effectively showcase products while providing value to the audience.

Frequently asked questions

How many Instagram followers does @scratchmagazine have?

As of July 2026, @scratchmagazine has 136,613 followers (137K) on Instagram, follows 6,465 accounts, and has published 13,885 posts. Zaver refreshes these numbers on a rolling basis.

How do I contact @scratchmagazine?

Verified contact details for @scratchmagazine — including business email where available — are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @scratchmagazine's contact info — free trial →

How much does @scratchmagazine charge for a sponsored post?

@scratchmagazine sits in the standard price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate →

What is @scratchmagazine's net worth?

@scratchmagazine's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 137K followers and a standard price tier in beauty-tips, brand collaborations are a meaningful income stream — Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate →

Does @scratchmagazine have fake followers?

Zaver's AI authenticity check scores @scratchmagazine 95/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check →

Who follows @scratchmagazine?

@scratchmagazine's 137K followers skew 20% male / 80% female, core age group 25-34. Full audience breakdowns — age bands, gender split and country-level distribution — are part of @scratchmagazine's report on Zaver.

Which influencers are similar to @scratchmagazine?

Zaver lists comparable beauty-tips creators in United Kingdom in the "Influencers like @scratchmagazine" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 14,204 vetted beauty-tips creators with plain-English queries.

What is the follower count?

SCRATCH has a follower count of 136,613.

What is the engagement rate?

Engagement rate data is not available.

What is the collaboration pricing?

Collaboration pricing falls within the standard tier, though specific rates may vary.

What is the content niche?

The primary content niche is beauty-tips, with secondary niches in beauty and fashion.