Data updated: July 2026
Scottish Government ✓
@scotgov · Instagram · UK · news
About Scottish Government
The Scottish Government is an educator on Instagram, focusing on delivering updates and insights related to news, community events, and public health. With a substantial media count of 3,472, the account engages its audience through various content formats including static posts, stories, carousels, and reels. The content is characterized by a professional and authoritative tone, aimed at informing the public about government activities and initiatives. Some content may require brand review.
@scotgov's followers & following
@scotgov currently has 131,485 followers on Instagram and follows 36 accounts, a follower-to-following ratio of 3,652.36. That places the account in the mid tier of news creators.
@scotgov's content
@scotgov has published 3,472 posts to date, working across static-posts, stories, carousels, reels. The account's content is classified under news, community-events, public-health. Bio: “Updates and behind the scenes from your Scottish Government! Please note we're unable to answer questions here, get in touch at gov.scot/con…”
AI quality check on @scotgov
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@scotgov's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@scotgov's audience
Audience snapshot
50% male · 50% female
Core age group25-34
The audience of the Scottish Government is balanced in gender, with a 50% male skew. The primary age group is 25-34, indicating a focus on younger adults. The top geographic location is the UK, suggesting a localized engagement strategy.
Collaboration pricing
Price tierPremium
Get the AI fair-price estimate → free trialWhich brands fit Scottish Government?
Brands in the public sector, health, and community-focused sectors may align well with the Scottish Government's content. The authoritative and informative nature of the account makes it suitable for collaborations that aim to educate or engage the community on relevant topics.
Frequently asked questions
How many Instagram followers does @scotgov have?
As of July 2026, @scotgov has 131,485 followers (131K) on Instagram, follows 36 accounts, and has published 3,472 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @scotgov?
Verified contact details for @scotgov — including business email where available — are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @scotgov's contact info — free trial →
How much does @scotgov charge for a sponsored post?
@scotgov sits in the premium price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate →
What is @scotgov's net worth?
@scotgov's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 131K followers and a premium price tier in news, brand collaborations are a meaningful income stream — Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate →
Does @scotgov have fake followers?
Zaver's AI authenticity check scores @scotgov 99/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check →
Who follows @scotgov?
@scotgov's 131K followers skew 50% male / 50% female, core age group 25-34. Full audience breakdowns — age bands, gender split and country-level distribution — are part of @scotgov's report on Zaver.
Which influencers are similar to @scotgov?
Zaver lists comparable news creators in United Kingdom in the "Influencers like @scotgov" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 7,849 vetted news creators with plain-English queries.
What is the follower count?
The Scottish Government has 131,485 followers.
What is the engagement rate?
The engagement rate is currently not available.
What is the collaboration pricing?
The collaboration pricing is estimated to be in the premium tier.
What is the content niche?
The primary niche is news, with secondary niches in community events and public health.
