Data updated: July 2026
• SALLY PAYNE • Sally Houlker ✓
@sallypayne_design · Instagram · UK · art
About • SALLY PAYNE • Sally Houlker
Sally Payne, known as sallypayne_design, is a freelance illustrator based in the UK. With a focus on children's book illustration, she creates engaging and family-friendly content that resonates with her audience. Her work spans various niches including art, kids' education, and DIY projects. Sally's Instagram features a diverse array of content formats such as static posts, carousels, stories, and reels, showcasing her artistic talents. Some content may require brand review.
@sallypayne_design's followers & following
@sallypayne_design currently has 196,141 followers on Instagram and follows 3,828 accounts, a follower-to-following ratio of 51.24. That places the account in the mid tier of art creators.
@sallypayne_design's content
@sallypayne_design has published 2,163 posts to date, working across static-posts, carousels, stories, reels. The account's content is classified under art, art, books, kids-education, diy. Bio: “Freelance Illustrator•Children’s book Illustrator• Email sallypaynedesign@gmail.com Cheshire U.K Shop my wall prints and craft kits in my…”
AI quality check on @sallypayne_design
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@sallypayne_design's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@sallypayne_design's audience
Audience snapshot
40% male · 60% female
Core age group25-34
Sally's audience skews slightly male at 40%, primarily within the 25-34 age range. The top geographic location for her followers is the UK, indicating a strong local presence. This demographic suggests a potential for brands targeting a young adult audience interested in art and family-oriented content.
Collaboration pricing
Price tierstandard
Get the AI fair-price estimate → free trialWhich brands fit • SALLY PAYNE • Sally Houlker?
Brands in the art, education, and family sectors may find a suitable collaborator in Sally. Her expertise in children's illustration and DIY projects aligns well with products aimed at parents and educators looking for creative and engaging content.
Frequently asked questions
How many Instagram followers does @sallypayne_design have?
As of July 2026, @sallypayne_design has 196,141 followers (196K) on Instagram, follows 3,828 accounts, and has published 2,163 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @sallypayne_design?
Verified contact details for @sallypayne_design — including business email where available — are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @sallypayne_design's contact info — free trial →
How much does @sallypayne_design charge for a sponsored post?
@sallypayne_design sits in the standard price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate →
What is @sallypayne_design's net worth?
@sallypayne_design's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 196K followers and a standard price tier in art, brand collaborations are a meaningful income stream — Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate →
Does @sallypayne_design have fake followers?
Zaver's AI authenticity check scores @sallypayne_design 98/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check →
Who follows @sallypayne_design?
@sallypayne_design's 196K followers skew 40% male / 60% female, core age group 25-34. Full audience breakdowns — age bands, gender split and country-level distribution — are part of @sallypayne_design's report on Zaver.
Which influencers are similar to @sallypayne_design?
Zaver lists comparable art creators in United Kingdom in the "Influencers like @sallypayne_design" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 40,491 vetted art creators with plain-English queries.
What is the follower count?
Sally has 196,141 followers.
What is the engagement rate?
The engagement rate is currently not available.
What is the collaboration pricing?
Sally is estimated to fall within the standard price tier for collaborations.
What is the content niche?
Sally primarily focuses on art, with secondary niches in kids' education and DIY.
