Data updated: July 2026

PROPER β
@proper Β· Instagram Β· UK Β· food
About PROPER
PROPER is a lifestyle creator on Instagram, focusing on the food and beverage niche. With a follower count of 54,375, they engage their audience through a variety of content formats, including reels, static posts, and stories. Their biography, 'Manifest the snacks that you deserve πΏβ¨ Practice PROPER Snacking,' reflects a playful and aspirational tone. The creator's content is characterized by a friendly and entertaining style, appealing to a young audience interested in trendy food experiences. Some content may require brand review.
@proper's followers & following
@proper currently has 54,375 followers on Instagram and follows 1,674 accounts, a follower-to-following ratio of 32.48. That places the account in the micro tier of food creators.
@proper's content
@proper has published 94 posts to date, working across reels, static-posts, stories. The account's content is classified under food, beverages. Bio: βManifest the snacks that you deserve πΏβ¨ Practice PROPER Snacking.β
AI quality check on @proper
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@proper's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@proper's audience
Audience snapshot
50% male Β· 50% female
Core age group18-24
The audience for PROPER skews evenly between genders, with a primary age demographic of 18-24. The top geographic location is the United Kingdom, indicating a localized engagement with the content.
Collaboration pricing
Price tierstandard
Get the AI fair-price estimate β free trialWhich brands fit PROPER?
Brands in the food and beverage sector align well with PROPER's content style and audience interests. Collaborations that emphasize trendy snacks or innovative beverage options would resonate, given the creator's playful and aspirational vibe.
Frequently asked questions
How many Instagram followers does @proper have?
As of July 2026, @proper has 54,375 followers (54K) on Instagram, follows 1,674 accounts, and has published 94 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @proper?
Verified contact details for @proper β including business email where available β are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @proper's contact info β free trial β
How much does @proper charge for a sponsored post?
@proper sits in the standard price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate β
What is @proper's net worth?
@proper's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 54K followers and a standard price tier in food, brand collaborations are a meaningful income stream β Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate β
Does @proper have fake followers?
Zaver's AI authenticity check scores @proper 85/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check β
Who follows @proper?
@proper's 54K followers skew 50% male / 50% female, core age group 18-24. Full audience breakdowns β age bands, gender split and country-level distribution β are part of @proper's report on Zaver.
Which influencers are similar to @proper?
Zaver lists comparable food creators in United Kingdom in the "Influencers like @proper" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 24,300 vetted food creators with plain-English queries.
What is the follower count?
PROPER has a follower count of 54,375.
What is the engagement rate?
The engagement rate for PROPER is not provided.
What is the collaboration pricing?
PROPER is estimated to fall within the standard price tier for collaborations.
What is the content niche?
PROPER primarily focuses on food, with a secondary niche in beverages.
Influencers like @proper
Proven at world-record scale: Zaver tracked 1,060 creators in real time for Godrej Ivara's Guinness World Recordsβ’ attempt.
See the case study βGet full insights on this creator before you spend a dollar
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