Data updated: July 2026

πΏπππ’ ππ β
@_playup_ Β· Instagram Β· PT Β· sustainability
About πΏπππ’ ππ
πΏπππ’ ππ is a lifestyle creator on Instagram, focusing on sustainability and family-oriented topics. With a follower count of 123,355, they produce a variety of content formats, including static posts, reels, stories, and carousels. Their biography emphasizes a commitment to sustainability and circularity, reflecting a family-friendly approach. The creator engages with their audience through informative and inspirational content, fostering a sense of community around eco-conscious living. Some content may require brand review.
@_playup_'s followers & following
@_playup_ currently has 123,355 followers on Instagram and follows 1,202 accounts, a follower-to-following ratio of 102.62. That places the account in the mid tier of sustainability creators.
@_playup_'s content
@_playup_ has published 2,381 posts to date, working across static-posts, reels, stories, carousels. The account's content is classified under sustainability, parenting, baby-products. Bio: βWe care for your child's planet. Step by step, we seek to become more sustainable. πΏ Thank you for embracing circularity with us! From Porβ¦β
AI quality check on @_playup_
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@_playup_'s rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@_playup_'s audience
Audience snapshot
45% male Β· 55% female
Core age group25-34
The audience primarily consists of individuals aged 25-34, with a slight male skew of 0.45. The top geographical location for followers is Portugal, indicating a localized engagement with the content.
Collaboration pricing
Price tierstandard
Get the AI fair-price estimate β free trialWhich brands fit πΏπππ’ ππ?
Brands focused on sustainability, parenting, and baby products align well with πΏπππ’ ππ's content. Their authentic and family-friendly tone appeals to audiences interested in eco-friendly practices and products for children, making them a suitable partner for brands in these sectors.
Frequently asked questions
How many Instagram followers does @_playup_ have?
As of July 2026, @_playup_ has 123,355 followers (123K) on Instagram, follows 1,202 accounts, and has published 2,381 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @_playup_?
Verified contact details for @_playup_ β including business email where available β are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @_playup_'s contact info β free trial β
How much does @_playup_ charge for a sponsored post?
@_playup_ sits in the standard price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate β
What is @_playup_'s net worth?
@_playup_'s net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 123K followers and a standard price tier in sustainability, brand collaborations are a meaningful income stream β Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate β
Does @_playup_ have fake followers?
Zaver's AI authenticity check scores @_playup_ 90/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check β
Who follows @_playup_?
@_playup_'s 123K followers skew 45% male / 55% female, core age group 25-34. Full audience breakdowns β age bands, gender split and country-level distribution β are part of @_playup_'s report on Zaver.
Which influencers are similar to @_playup_?
Zaver lists comparable sustainability creators in Portugal in the "Influencers like @_playup_" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 1,990 vetted sustainability creators with plain-English queries.
What is the follower count?
The creator has 123,355 followers.
What is the engagement rate?
The engagement rate is currently not available.
What is the collaboration pricing?
The estimated price tier for collaborations is standard.
What is the content niche?
The primary niche is sustainability, with secondary niches in parenting and baby products.
Influencers like @_playup_
Proven at world-record scale: Zaver tracked 1,060 creators in real time for Godrej Ivara's Guinness World Recordsβ’ attempt.
See the case study βGet full insights on this creator before you spend a dollar
Zaver runs 20+ AI checks β real followers, true engagement, fair price β on any creator in seconds.