Data updated: July 2026
PicPay ✓
@picpay · Instagram · BR · personal-finance
About PicPay
@picpay's followers & following
@picpay currently has 879,485 followers on Instagram and follows 2 accounts, a follower-to-following ratio of 439,742.5. That places the account in the macro tier of personal-finance creators.
@picpay's content
@picpay has published 760 posts to date, working across reels, static-posts, carousels, stories. The account's content is classified under personal-finance, banking. Bio: “Seu próximo banco. Aqui fora e na #CasaDoPatrão.💚”
AI quality check on @picpay
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@picpay's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@picpay's audience
Audience snapshot
55% male · 45% female
Core age group25-34
Collaboration pricing
Price tierElite
Get the AI fair-price estimate → free trialWhich brands fit PicPay?
Frequently asked questions
How many Instagram followers does @picpay have?
As of July 2026, @picpay has 879,485 followers (879K) on Instagram, follows 2 accounts, and has published 760 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @picpay?
Verified contact details for @picpay — including business email where available — are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @picpay's contact info — free trial →
How much does @picpay charge for a sponsored post?
@picpay sits in the elite price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate →
What is @picpay's net worth?
@picpay's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 879K followers and a elite price tier in personal-finance, brand collaborations are a meaningful income stream — Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate →
Does @picpay have fake followers?
Zaver's AI authenticity check scores @picpay 99/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check →
Who follows @picpay?
@picpay's 879K followers skew 55% male / 45% female, core age group 25-34. Full audience breakdowns — age bands, gender split and country-level distribution — are part of @picpay's report on Zaver.
Which influencers are similar to @picpay?
Zaver lists comparable personal-finance creators in Brazil in the "Influencers like @picpay" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 6,236 vetted personal-finance creators with plain-English queries.
