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Data updated: July 2026

Phoebe J McDowell ✓

@phoebejmcd · Instagram · UK · interior-design

Followers
16K
Following
1.7K
Posts
1.2K

About Phoebe J McDowell

Phoebe J McDowell is a journalist and expert in the field of interior design, recognized for her role as the beauty and interiors director at The Sunday Times. With a focus on aesthetics and professionalism, she shares her insights through various content formats, including carousels and long-form videos. Her Instagram profile features a significant collection of posts, totaling 1,195 media items. Operating from the UK, Phoebe engages with her audience through informative and authoritative content that reflects her expertise in home decor and design.

@phoebejmcd's followers & following

16K

@phoebejmcd currently has 16,490 followers on Instagram and follows 1,665 accounts, a follower-to-following ratio of 9.9. That places the account in the micro tier of interior-design creators.

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@phoebejmcd's content

1.2K

@phoebejmcd has published 1,195 posts to date, working across carousels, static-posts, stories, long-form-video. The account's content is classified under interior-design, home-decor, design. Bio: “beauty and interiors director, The Sunday Times @theststyle interiors @thepinterior”

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AI quality check on @phoebejmcd

98/100High authenticity

Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.

  • Audience location & demographics
  • Engagement quality & authenticity
  • Follower growth patterns
  • Signs of purchased followers
  • Content niche classification
  • Brand safety screening
  • Posting activity & consistency
  • Language & audience fit
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@phoebejmcd's rankings on Zaver

6,957thin interior-designof 9,419 vetted creatorsSee full ranking →30,112thin United Kingdomof 41,029 vetted creatorsSee full ranking →

Based on follower count among creators that passed Zaver's indexing quality bar.

@phoebejmcd's audience

Audience snapshot

40% male · 60% female

Core age group25-34

Phoebe's audience consists primarily of individuals aged 25-34, with a slight male skew of 0.4. The top geographic location of her followers is the United Kingdom, indicating a localized interest in her content related to interior design and home decor.

Collaboration pricing

Price tierPremium

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Which brands fit Phoebe J McDowell?

Brands in the home decor and interior design sectors align well with Phoebe's expertise and content style. Her professional and authoritative tone appeals to audiences seeking sophisticated design solutions, making her an ideal collaborator for brands aiming to reach a discerning customer base.

Frequently asked questions

How many Instagram followers does @phoebejmcd have?

As of July 2026, @phoebejmcd has 16,490 followers (16K) on Instagram, follows 1,665 accounts, and has published 1,195 posts. Zaver refreshes these numbers on a rolling basis.

How do I contact @phoebejmcd?

Verified contact details for @phoebejmcd — including business email where available — are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @phoebejmcd's contact info — free trial →

How much does @phoebejmcd charge for a sponsored post?

@phoebejmcd sits in the premium price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate →

What is @phoebejmcd's net worth?

@phoebejmcd's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 16K followers and a premium price tier in interior-design, brand collaborations are a meaningful income stream — Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate →

Does @phoebejmcd have fake followers?

Zaver's AI authenticity check scores @phoebejmcd 98/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check →

Who follows @phoebejmcd?

@phoebejmcd's 16K followers skew 40% male / 60% female, core age group 25-34. Full audience breakdowns — age bands, gender split and country-level distribution — are part of @phoebejmcd's report on Zaver.

Which influencers are similar to @phoebejmcd?

Zaver lists comparable interior-design creators in United Kingdom in the "Influencers like @phoebejmcd" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 9,419 vetted interior-design creators with plain-English queries.

What is Phoebe's follower count?

Phoebe has 16,490 followers.

What is Phoebe's engagement rate?

The engagement rate is currently not available.

What is Phoebe's collaboration pricing?

Phoebe is in the premium price tier for collaborations.

What is Phoebe's content niche?

Phoebe primarily focuses on interior design, with secondary niches in home decor and design.