Data updated: July 2026
Penfolds Wines ✓
@penfolds · Instagram · AU · wine
About Penfolds Wines
Penfolds Wines is a lifestyle creator on Instagram, showcasing a rich heritage in winemaking since 1844. With a follower count of 106,747, Penfolds engages an audience interested in wine and beverages. The creator shares content that reflects luxury and sophistication, utilizing various formats such as reels, static posts, stories, and carousels. Some content may require brand review.
@penfolds's followers & following
@penfolds currently has 106,747 followers on Instagram and follows 414 accounts, a follower-to-following ratio of 257.84. That places the account in the mid tier of wine creators.
@penfolds's content
@penfolds has published 2,075 posts to date, working across reels, static-posts, stories, carousels. The account's content is classified under wine, beverages, food. Bio: “Penfolds has been making remarkable wines since 1844. Share using #Penfolds. For legal drinking age only. Enjoy responsibly.”
AI quality check on @penfolds
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@penfolds's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@penfolds's audience
Audience snapshot
50% male · 50% female
Core age group25-34
The audience of Penfolds Wines exhibits a balanced gender skew, with a focus on the 25-34 age demographic. The primary geographic location of followers is Australia, indicating a strong local engagement.
Collaboration pricing
Price tierElite
Get the AI fair-price estimate → free trialWhich brands fit Penfolds Wines?
Brands in the luxury beverage and food sectors would align well with Penfolds Wines. The creator's focus on premium quality and storytelling makes it suitable for collaborations that emphasize sophistication and responsible enjoyment.
Frequently asked questions
How many Instagram followers does @penfolds have?
As of July 2026, @penfolds has 106,747 followers (107K) on Instagram, follows 414 accounts, and has published 2,075 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @penfolds?
Verified contact details for @penfolds — including business email where available — are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @penfolds's contact info — free trial →
How much does @penfolds charge for a sponsored post?
@penfolds sits in the elite price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate →
What is @penfolds's net worth?
@penfolds's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 107K followers and a elite price tier in wine, brand collaborations are a meaningful income stream — Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate →
Does @penfolds have fake followers?
Zaver's AI authenticity check scores @penfolds 100/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check →
Who follows @penfolds?
@penfolds's 107K followers skew 50% male / 50% female, core age group 25-34. Full audience breakdowns — age bands, gender split and country-level distribution — are part of @penfolds's report on Zaver.
Which influencers are similar to @penfolds?
Zaver lists comparable wine creators in Australia in the "Influencers like @penfolds" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 1,629 vetted wine creators with plain-English queries.
What is the follower count?
Penfolds Wines has a follower count of 106,747.
What is the engagement rate?
The engagement rate is currently not available.
What is the collaboration pricing?
Collaboration pricing is estimated to be in the elite tier.
What is the content niche?
The primary niche is wine, with secondary niches in beverages and food.
