Data updated: July 2026
PADDY UPTON ✓
@paddyupton · Instagram · ZA · self-improvement
About PADDY UPTON
Paddy Upton is a coach, speaker, author, podcaster, and professor based in South Africa. With a focus on self-improvement and motivation, he engages his audience through various content formats, including reels, static posts, stories, and long-form videos. Upton's expertise as an expert creator is reflected in his high authenticity score of 0.98 and a content quality score of 0.9. He aims to inspire and educate his followers, providing valuable insights into personal development. Some content may require brand review.
@paddyupton's followers & following
@paddyupton currently has 236,818 followers on Instagram and follows 421 accounts, a follower-to-following ratio of 562.51. That places the account in the mid tier of self-improvement creators.
@paddyupton's content
@paddyupton has published 509 posts to date, working across reels, static-posts, stories, long-form-video. The account's content is classified under self-improvement, motivation. Bio: “Coach, speaker, author, podcaster, professor.”
AI quality check on @paddyupton
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@paddyupton's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@paddyupton's audience
Audience snapshot
50% male · 50% female
Core age group35-44
Paddy Upton's audience consists of a balanced gender distribution, with a male skew of 0.5. The primary age demographic is 35-44 years old, and the majority of his followers are based in South Africa, indicating a localized but engaged following.
Collaboration pricing
Price tierPremium
Get the AI fair-price estimate → free trialWhich brands fit PADDY UPTON?
Brands that align with self-improvement, motivation, and personal development are well-suited for collaboration with Paddy Upton. His authoritative and inspirational tone resonates with audiences seeking guidance and support in these areas, making him an effective partner for brands in related sectors.
Frequently asked questions
How many Instagram followers does @paddyupton have?
As of July 2026, @paddyupton has 236,818 followers (237K) on Instagram, follows 421 accounts, and has published 509 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @paddyupton?
Verified contact details for @paddyupton — including business email where available — are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @paddyupton's contact info — free trial →
How much does @paddyupton charge for a sponsored post?
@paddyupton sits in the premium price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate →
What is @paddyupton's net worth?
@paddyupton's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 237K followers and a premium price tier in self-improvement, brand collaborations are a meaningful income stream — Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate →
Does @paddyupton have fake followers?
Zaver's AI authenticity check scores @paddyupton 98/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check →
Who follows @paddyupton?
@paddyupton's 237K followers skew 50% male / 50% female, core age group 35-44. Full audience breakdowns — age bands, gender split and country-level distribution — are part of @paddyupton's report on Zaver.
Which influencers are similar to @paddyupton?
Zaver lists comparable self-improvement creators in South Africa in the "Influencers like @paddyupton" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 16,119 vetted self-improvement creators with plain-English queries.
What is the follower count?
Paddy Upton has 236,818 followers.
What is the engagement rate?
The engagement rate for Paddy Upton is not provided.
What is the collaboration pricing?
Paddy Upton is in the premium price tier for collaborations.
What is the content niche?
Paddy Upton primarily focuses on self-improvement, with a secondary niche in motivation.
