Data updated: July 2026
Payal Routray ✓
@paayaliah · Instagram · IN · fashion
About Payal Routray
Payal Routray, known as paayaliah on Instagram, is a macro influencer and model specializing in fashion and fitness content. With a follower count of 840,292, she engages her audience through various formats including reels, stories, static posts, and carousels. Her content reflects an aspirational yet relatable lifestyle, appealing to a youthful demographic. Payal's authenticity score of 0.95 and content quality score of 0.85 indicate a strong connection with her followers. Some content may require brand review.
@paayaliah's followers & following
@paayaliah currently has 840,292 followers on Instagram and follows 200 accounts, a follower-to-following ratio of 4,201.46. That places the account in the macro tier of fashion creators.
@paayaliah's content
@paayaliah has published 1,681 posts to date, working across reels, stories, static-posts, carousels. The account's content is classified under fashion, fitness, ootd. Bio: “Fashion | Fitness | Acting Ordinary girl with big dreams✨ Backup account @payalliafit 2.9M family on Facebook❤️ 📩-paayaliah5@gmail.com”
AI quality check on @paayaliah
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@paayaliah's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@paayaliah's audience
Audience snapshot
20% male · 80% female
Core age group25-34
Payal's audience primarily skews towards the age group of 25-34. The gender distribution shows a slight male skew at 20%. Her top audience geographic location is India, suggesting a strong local presence.
Collaboration pricing
Price tierPremium
Get the AI fair-price estimate → free trialWhich brands fit Payal Routray?
Brands in the fashion and fitness sectors may find a good fit with Payal due to her primary niche and lifestyle-oriented content. Her engaging and inspirational tone can effectively promote products that align with her audience's interests.
Frequently asked questions
How many Instagram followers does @paayaliah have?
As of July 2026, @paayaliah has 840,292 followers (840K) on Instagram, follows 200 accounts, and has published 1,681 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @paayaliah?
Verified contact details for @paayaliah — including business email where available — are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @paayaliah's contact info — free trial →
How much does @paayaliah charge for a sponsored post?
@paayaliah sits in the premium price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate →
What is @paayaliah's net worth?
@paayaliah's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 840K followers and a premium price tier in fashion, brand collaborations are a meaningful income stream — Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate →
Does @paayaliah have fake followers?
Zaver's AI authenticity check scores @paayaliah 95/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check →
Who follows @paayaliah?
@paayaliah's 840K followers skew 20% male / 80% female, core age group 25-34. Full audience breakdowns — age bands, gender split and country-level distribution — are part of @paayaliah's report on Zaver.
Which influencers are similar to @paayaliah?
Zaver lists comparable fashion creators in India in the "Influencers like @paayaliah" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 90,196 vetted fashion creators with plain-English queries.
What is the follower count?
Payal has 840,292 followers.
What is the engagement rate?
The engagement rate data is not available.
What is the collaboration pricing?
Payal is in the premium price tier, though pricing can vary and Zaver estimates it.
What is the content niche?
Payal primarily focuses on fashion, with secondary niches in fitness and outfit of the day (ootd).
