Data updated: July 2026
Olly Smith β
@ollysmith Β· Instagram Β· UK Β· wine
About Olly Smith
Olly Smith is a journalist and expert creator on Instagram, focusing primarily on the niche of wine, while also exploring secondary interests in books and travel. With a follower count of 77,019, he is classified as a micro-influencer. His content includes a variety of formats such as static posts, carousels, reels, and long-form videos. His biography highlights his passion for wine and literature, inviting followers to engage with his wine crime novel. Some content may require brand review.
@ollysmith's followers & following
@ollysmith currently has 77,019 followers on Instagram and follows 6,583 accounts, a follower-to-following ratio of 11.7. That places the account in the micro tier of wine creators.
@ollysmith's content
@ollysmith has published 2,663 posts to date, working across static-posts, carousels, reels, long-form-video. The account's content is classified under wine, books, travel. Bio: βCome for the wine, stay for the books. Order my wine crime novel βDeath By Noirβ - link in bio along with UK tour datesπ·ππ₯πβ
AI quality check on @ollysmith
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@ollysmith's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@ollysmith's audience
Audience snapshot
50% male Β· 50% female
Core age group35-44
The audience for Olly Smith skews evenly between genders, with a primary age range of 35-44. The top geographical location of his followers is the UK, suggesting a localized engagement with his content.
Collaboration pricing
Price tierPremium
Get the AI fair-price estimate β free trialWhich brands fit Olly Smith?
Brands in the wine, literature, and travel sectors may find a suitable partnership with Olly Smith due to his established expertise and content focus. His sophisticated and informative tone aligns well with premium products and experiences.
Frequently asked questions
How many Instagram followers does @ollysmith have?
As of July 2026, @ollysmith has 77,019 followers (77K) on Instagram, follows 6,583 accounts, and has published 2,663 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @ollysmith?
Verified contact details for @ollysmith β including business email where available β are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @ollysmith's contact info β free trial β
How much does @ollysmith charge for a sponsored post?
@ollysmith sits in the premium price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate β
What is @ollysmith's net worth?
@ollysmith's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 77K followers and a premium price tier in wine, brand collaborations are a meaningful income stream β Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate β
Does @ollysmith have fake followers?
Zaver's AI authenticity check scores @ollysmith 98/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check β
Who follows @ollysmith?
@ollysmith's 77K followers skew 50% male / 50% female, core age group 35-44. Full audience breakdowns β age bands, gender split and country-level distribution β are part of @ollysmith's report on Zaver.
Which influencers are similar to @ollysmith?
Zaver lists comparable wine creators in United Kingdom in the "Influencers like @ollysmith" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 1,629 vetted wine creators with plain-English queries.
What is the follower count?
Olly Smith has 77,019 followers.
What is the engagement rate?
The engagement rate is currently not available.
What is the collaboration pricing?
Olly Smith is in the premium price tier for collaborations.
What is the content niche?
His primary niche is wine, with secondary niches in books and travel.
