Data updated: July 2026
Matthew Cassel ✓
@matthewcassel · Instagram · GR · journalism
About Matthew Cassel
Matthew Cassel is an independent visual journalist based in Greece, known for producing video reports and documentaries for notable outlets such as the Guardian, Channel 4, NYT, and BBC. With a focus on journalism and news, he utilizes various content formats including long-form videos, IGTV, reels, and static posts. His authoritative and informative tone resonates with an audience seeking factual insights into current events. Some content may require brand review.
@matthewcassel's followers & following
@matthewcassel currently has 84,814 followers on Instagram and follows 1,698 accounts, a follower-to-following ratio of 49.95. That places the account in the micro tier of journalism creators.
@matthewcassel's content
@matthewcassel has published 811 posts to date, working across long-form-video, igtv, reels, static-posts. The account's content is classified under journalism, news, journalism. Bio: “Independent visual journalist making video reports and documentaries for the Guardian, Channel 4, NYT, BBC, etc. #NoAI on this account.”
AI quality check on @matthewcassel
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@matthewcassel's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@matthewcassel's audience
Audience snapshot
50% male · 50% female
Core age group25-34
Matthew Cassel's audience consists of a balanced gender distribution, with a male skew of 0.5. The primary age group of his followers is between 25 and 34 years old, and the top geographic location is Greece, indicating a localized yet engaged following.
Collaboration pricing
Price tierPremium
Get the AI fair-price estimate → free trialWhich brands fit Matthew Cassel?
Brands that align with journalism, news, and documentary storytelling would fit well with Matthew Cassel. His expertise and professional tone make him suitable for collaborations that require authenticity and a commitment to factual reporting.
Frequently asked questions
How many Instagram followers does @matthewcassel have?
As of July 2026, @matthewcassel has 84,814 followers (85K) on Instagram, follows 1,698 accounts, and has published 811 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @matthewcassel?
Verified contact details for @matthewcassel — including business email where available — are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @matthewcassel's contact info — free trial →
How much does @matthewcassel charge for a sponsored post?
@matthewcassel sits in the premium price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate →
What is @matthewcassel's net worth?
@matthewcassel's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 85K followers and a premium price tier in journalism, brand collaborations are a meaningful income stream — Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate →
Does @matthewcassel have fake followers?
Zaver's AI authenticity check scores @matthewcassel 98/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check →
Who follows @matthewcassel?
@matthewcassel's 85K followers skew 50% male / 50% female, core age group 25-34. Full audience breakdowns — age bands, gender split and country-level distribution — are part of @matthewcassel's report on Zaver.
Which influencers are similar to @matthewcassel?
Zaver lists comparable journalism creators in Greece in the "Influencers like @matthewcassel" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 9,737 vetted journalism creators with plain-English queries.
What is the follower count?
Matthew Cassel has 84,814 followers.
What is the engagement rate?
The engagement rate for Matthew Cassel is not available.
What is the collaboration pricing?
Matthew Cassel falls within the premium price tier for collaborations.
What is the content niche?
Matthew Cassel primarily focuses on journalism, with secondary niches in news.
