Data updated: July 2026

MATCHES β
@matches Β· Instagram Β· UK Β· luxury-fashion
About MATCHES
MATCHES is a lifestyle entrepreneur based in the UK, specializing in luxury fashion content on Instagram. With a substantial following of 1,110,406, the creator has produced a significant volume of media, totaling 14,743 posts. MATCHES focuses on high-quality, aspirational content that resonates with audiences interested in sophisticated fashion trends. Some content may require brand review.
@matches's followers & following
@matches currently has 1,110,406 followers on Instagram and follows 1,782 accounts, a follower-to-following ratio of 623.12. That places the account in the mega tier of luxury-fashion creators.
@matches's content
@matches has published 14,743 posts to date, working across static-posts, carousels, reels, stories. The account's content is classified under luxury-fashion, fashion. Bio: βRelaunching 2026.β
AI quality check on @matches
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@matches's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@matches's audience
Audience snapshot
40% male Β· 60% female
Core age group25-34
The audience skews slightly male at 40%, primarily within the 25-34 age range. The top geographic location is Great Britain, indicating a strong local engagement. This demographic suggests a focus on young adults interested in luxury and fashion.
Collaboration pricing
Price tierElite
Get the AI fair-price estimate β free trialWhich brands fit MATCHES?
Brands in the luxury fashion sector may find a strong fit with MATCHES due to the creator's established presence and expertise in high-fashion content. The sophisticated and aspirational tone aligns well with premium brands looking to reach an engaged audience.
Frequently asked questions
How many Instagram followers does @matches have?
As of July 2026, @matches has 1,110,406 followers (1.1M) on Instagram, follows 1,782 accounts, and has published 14,743 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @matches?
Verified contact details for @matches β including business email where available β are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @matches's contact info β free trial β
How much does @matches charge for a sponsored post?
@matches sits in the elite price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate β
What is @matches's net worth?
@matches's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 1.1M followers and a elite price tier in luxury-fashion, brand collaborations are a meaningful income stream β Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate β
Does @matches have fake followers?
Zaver's AI authenticity check scores @matches 90/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check β
Who follows @matches?
@matches's 1.1M followers skew 40% male / 60% female, core age group 25-34. Full audience breakdowns β age bands, gender split and country-level distribution β are part of @matches's report on Zaver.
Which influencers are similar to @matches?
Zaver lists comparable luxury-fashion creators in United Kingdom in the "Influencers like @matches" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 7,116 vetted luxury-fashion creators with plain-English queries.
What is the follower count?
MATCHES has a follower count of 1,110,406.
What is the engagement rate?
The engagement rate is currently not available.
What is the collaboration pricing?
The collaboration pricing is estimated to be in the elite tier.
What is the content niche?
MATCHES primarily focuses on luxury fashion, with additional content in general fashion.
Influencers like @matches
Proven at world-record scale: Zaver tracked 1,060 creators in real time for Godrej Ivara's Guinness World Recordsβ’ attempt.
See the case study βGet full insights on this creator before you spend a dollar
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