Data updated: July 2026
Kate Watson-Smyth ✓
@mad_about_the_house · Instagram · UK · interior-design
About Kate Watson-Smyth
@mad_about_the_house's followers & following
@mad_about_the_house currently has 277,649 followers on Instagram and follows 3,692 accounts, a follower-to-following ratio of 75.2. That places the account in the mid tier of interior-design creators.
@mad_about_the_house's content
@mad_about_the_house has published 1,838 posts to date, working across static-posts, carousels, reels, long-form-video. The account's content is classified under interior-design, home-decor, design. Bio: “Founder of madaboutthehouse.com “The best interiors blog on the internet” - The Guardian Substack bestseller and author Podcast: The Great …”
AI quality check on @mad_about_the_house
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@mad_about_the_house's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@mad_about_the_house's audience
Audience snapshot
30% male · 70% female
Core age group25-34
Collaboration pricing
Price tierPremium
Get the AI fair-price estimate → free trialWhich brands fit Kate Watson-Smyth?
Frequently asked questions
How many Instagram followers does @mad_about_the_house have?
As of July 2026, @mad_about_the_house has 277,649 followers (278K) on Instagram, follows 3,692 accounts, and has published 1,838 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @mad_about_the_house?
Verified contact details for @mad_about_the_house — including business email where available — are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @mad_about_the_house's contact info — free trial →
How much does @mad_about_the_house charge for a sponsored post?
@mad_about_the_house sits in the premium price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate →
What is @mad_about_the_house's net worth?
@mad_about_the_house's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 278K followers and a premium price tier in interior-design, brand collaborations are a meaningful income stream — Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate →
Does @mad_about_the_house have fake followers?
Zaver's AI authenticity check scores @mad_about_the_house 95/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check →
Who follows @mad_about_the_house?
@mad_about_the_house's 278K followers skew 30% male / 70% female, core age group 25-34. Full audience breakdowns — age bands, gender split and country-level distribution — are part of @mad_about_the_house's report on Zaver.
Which influencers are similar to @mad_about_the_house?
Zaver lists comparable interior-design creators in United Kingdom in the "Influencers like @mad_about_the_house" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 9,419 vetted interior-design creators with plain-English queries.
