Data updated: July 2026
Kérastase ✓
@kerastase_official · Instagram · Paris, FR · haircare
About Kérastase
Kérastase is a professional luxury hair care brand based in Paris, France, with a significant presence on Instagram. With a follower count of 3,451,960, Kérastase operates as an expert creator in the haircare niche, while also engaging audiences with content related to beauty tips and luxury fashion. The brand's content includes various formats such as reels, static posts, carousels, and stories, showcasing a blend of promotional and educational tones. Some content may require brand review.
@kerastase_official's followers & following
@kerastase_official currently has 3,451,960 followers on Instagram and follows 2,170 accounts, a follower-to-following ratio of 1,590.76. That places the account in the mega tier of haircare creators.
@kerastase_official's content
@kerastase_official has published 426 posts to date, working across reels, static-posts, carousels, stories. The account's content is classified under haircare, beauty-tips, luxury-fashion. Bio: “The Professional Luxury hair care since 1964. You dare, We care. Enter into the Kérastase world 👇”
AI quality check on @kerastase_official
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@kerastase_official's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@kerastase_official's audience
Audience snapshot
20% male · 80% female
Core age group25-34
The audience primarily skews toward the age group of 25-34, indicating a focus on young adults. The top geographic location is France. The gender distribution shows a slight male skew at 20%, suggesting a diverse audience base.
Collaboration pricing
Price tierPremium
Get the AI fair-price estimate → free trialWhich brands fit Kérastase?
Kérastase is well-suited for collaborations with brands in the beauty and luxury sectors. Given its expertise in haircare and a professional tone, partnerships with high-end beauty products and fashion labels may align well with its audience's interests.
Frequently asked questions
How many Instagram followers does @kerastase_official have?
As of July 2026, @kerastase_official has 3,451,960 followers (3.5M) on Instagram, follows 2,170 accounts, and has published 426 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @kerastase_official?
Verified contact details for @kerastase_official — including business email where available — are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @kerastase_official's contact info — free trial →
How much does @kerastase_official charge for a sponsored post?
@kerastase_official sits in the premium price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate →
What is @kerastase_official's net worth?
@kerastase_official's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 3.5M followers and a premium price tier in haircare, brand collaborations are a meaningful income stream — Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate →
Does @kerastase_official have fake followers?
Zaver's AI authenticity check scores @kerastase_official 95/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check →
Who follows @kerastase_official?
@kerastase_official's 3.5M followers skew 20% male / 80% female, core age group 25-34. Full audience breakdowns — age bands, gender split and country-level distribution — are part of @kerastase_official's report on Zaver.
Which influencers are similar to @kerastase_official?
Zaver lists comparable haircare creators in France in the "Influencers like @kerastase_official" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 19,613 vetted haircare creators with plain-English queries.
What is the follower count?
Kérastase has a follower count of 3,451,960.
What is the engagement rate?
The engagement rate is currently not available.
What is the collaboration pricing?
Kérastase falls into the premium price tier for collaborations.
What is the content niche?
The primary niche is haircare, with secondary niches in beauty tips and luxury fashion.
