Data updated: July 2026
Kaufland β
@kaufland Β· Instagram Β· Neckarsulm, DE Β· recipes
About Kaufland
Kaufland is a lifestyle creator based in Neckarsulm, Germany, focusing on recipes and cooking. With a follower count of 429,315, Kaufland shares a variety of content formats, including reels, static posts, carousels, and stories. The creator emphasizes informative and friendly tones, promoting family-friendly and authentic content. Some content may require brand review.
@kaufland's followers & following
@kaufland currently has 429,315 followers on Instagram and follows 303 accounts, a follower-to-following ratio of 1,416.88. That places the account in the mid tier of recipes creators.
@kaufland's content
@kaufland has published 4,933 posts to date, working across reels, static-posts, carousels, stories. The account's content is classified under recipes, cooking, food, deals-offers. Bio: β#Kaufland - Abonniere uns fΓΌr Rezepte und Inspirationen aus den Filialen & dem Kaufland Online-Marktplatz! Impressum, Datenschutz & Teilnahβ¦β
AI quality check on @kaufland
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@kaufland's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@kaufland's audience
Audience snapshot
50% male Β· 50% female
Core age group25-34
The audience is primarily from Germany, with a balanced gender skew. The age demographic leans towards individuals aged 25-34, indicating a young adult focus. The mid-sized follower count suggests a solid engagement potential within this demographic.
Collaboration pricing
Price tierstandard
Get the AI fair-price estimate β free trialWhich brands fit Kaufland?
Kaufland is well-suited for brands in the food and cooking sectors, particularly those focusing on recipes and family-oriented products. The creator's authentic and informative approach aligns with brands looking to connect with a lifestyle-oriented audience.
Frequently asked questions
How many Instagram followers does @kaufland have?
As of July 2026, @kaufland has 429,315 followers (429K) on Instagram, follows 303 accounts, and has published 4,933 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @kaufland?
Verified contact details for @kaufland β including business email where available β are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @kaufland's contact info β free trial β
How much does @kaufland charge for a sponsored post?
@kaufland sits in the standard price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate β
What is @kaufland's net worth?
@kaufland's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 429K followers and a standard price tier in recipes, brand collaborations are a meaningful income stream β Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate β
Does @kaufland have fake followers?
Zaver's AI authenticity check scores @kaufland 95/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check β
Who follows @kaufland?
@kaufland's 429K followers skew 50% male / 50% female, core age group 25-34. Full audience breakdowns β age bands, gender split and country-level distribution β are part of @kaufland's report on Zaver.
Which influencers are similar to @kaufland?
Zaver lists comparable recipes creators in Germany in the "Influencers like @kaufland" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 4,200 vetted recipes creators with plain-English queries.
What is the follower count?
Kaufland has 429,315 followers.
What is the engagement rate?
The engagement rate is currently not available.
What is the collaboration pricing?
Kaufland is in the standard price tier, but pricing may vary based on the specifics of the collaboration.
What is the content niche?
Kaufland primarily focuses on recipes, with secondary niches in cooking, food, and deals-offers.
