Data updated: July 2026

Helen Mackay βœ“

@helenmackayillustration Β· Instagram Β· UK Β· art

Followers
19K
Following
1.5K
Posts
554

About Helen Mackay

Helen Mackay is an entrepreneur and illustrator based in the UK, recognized for her engaging content on Instagram. With a follower count of 18,865, she operates within the micro influencer space, focusing primarily on art and ecommerce. Her content includes a variety of formats such as static posts, carousels, reels, and stories, showcasing her artistic skills and promoting her shop. Helen's approach is characterized by a friendly and relatable tone, appealing to a diverse audience. Some content may require brand review.

@helenmackayillustration's followers & following

19K

@helenmackayillustration currently has 18,865 followers on Instagram and follows 1,549 accounts, a follower-to-following ratio of 12.18. That places the account in the micro tier of art creators.

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@helenmackayillustration's content

554

@helenmackayillustration has published 554 posts to date, working across static-posts, carousels, reels, stories. The account's content is classified under art, ecommerce. Bio: β€œπŸŒ›Illustrator & Shop Owner 🌝 Etsy Seller 🌜 NOTHS Partner 🌝 Shop & Contact πŸ‘‡πŸΌβ€

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AI quality check on @helenmackayillustration

90/100High authenticity

Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.

  • Audience location & demographics
  • Engagement quality & authenticity
  • Follower growth patterns
  • Signs of purchased followers
  • Content niche classification
  • Brand safety screening
  • Posting activity & consistency
  • Language & audience fit
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@helenmackayillustration's rankings on Zaver

Based on follower count among creators that passed Zaver's indexing quality bar.

@helenmackayillustration's audience

Audience snapshot

50% male Β· 50% female

Core age group25-34

Helen's audience exhibits a balanced gender skew, with a notable concentration in the 25-34 age range. The majority of her followers are located in the UK, indicating a strong local presence and potential for targeted marketing efforts.

Collaboration pricing

Price tierBudget

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Which brands fit Helen Mackay?

Brands in the art and ecommerce sectors may find a good fit with Helen, as her content aligns well with promoting creative products and services. Her authentic and relatable style can effectively engage audiences looking for genuine recommendations.

Frequently asked questions

How many Instagram followers does @helenmackayillustration have?

As of July 2026, @helenmackayillustration has 18,865 followers (19K) on Instagram, follows 1,549 accounts, and has published 554 posts. Zaver refreshes these numbers on a rolling basis.

How do I contact @helenmackayillustration?

Verified contact details for @helenmackayillustration β€” including business email where available β€” are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @helenmackayillustration's contact info β€” free trial β†’

How much does @helenmackayillustration charge for a sponsored post?

@helenmackayillustration sits in the budget price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate β†’

What is @helenmackayillustration's net worth?

@helenmackayillustration's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 19K followers and a budget price tier in art, brand collaborations are a meaningful income stream β€” Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate β†’

Does @helenmackayillustration have fake followers?

Zaver's AI authenticity check scores @helenmackayillustration 90/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check β†’

Who follows @helenmackayillustration?

@helenmackayillustration's 19K followers skew 50% male / 50% female, core age group 25-34. Full audience breakdowns β€” age bands, gender split and country-level distribution β€” are part of @helenmackayillustration's report on Zaver.

Which influencers are similar to @helenmackayillustration?

Zaver lists comparable art creators in United Kingdom in the "Influencers like @helenmackayillustration" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 40,491 vetted art creators with plain-English queries.

What is the follower count?

Helen Mackay has 18,865 followers.

What is the engagement rate?

The engagement rate for Helen's profile is not provided.

What is the collaboration pricing?

Helen is in the budget price tier, though pricing can vary based on specific collaboration details.

What is the content niche?

Helen primarily focuses on art, with a secondary niche in ecommerce.