Data updated: July 2026
Good Morning Britain β
@gmb Β· Instagram Β· UK Β· news
About Good Morning Britain
@gmb's followers & following
@gmb currently has 629,645 followers on Instagram and follows 648 accounts, a follower-to-following ratio of 971.67. That places the account in the macro tier of news creators.
@gmb's content
@gmb has published 6,470 posts to date, working across reels, stories, long-form-video, static-posts. The account's content is classified under news, journalism, entertainment. Bio: βThe official account of Good Morning Britain | gmb@itv.com | itv.com/terms | Content shared on this page may be used on airβ
AI quality check on @gmb
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@gmb's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@gmb's audience
Audience snapshot
50% male Β· 50% female
Core age group35-44
Collaboration pricing
Price tierElite
Get the AI fair-price estimate β free trialWhich brands fit Good Morning Britain?
Frequently asked questions
How many Instagram followers does @gmb have?
As of July 2026, @gmb has 629,645 followers (630K) on Instagram, follows 648 accounts, and has published 6,470 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @gmb?
Verified contact details for @gmb β including business email where available β are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @gmb's contact info β free trial β
How much does @gmb charge for a sponsored post?
@gmb sits in the elite price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate β
What is @gmb's net worth?
@gmb's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 630K followers and a elite price tier in news, brand collaborations are a meaningful income stream β Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate β
Does @gmb have fake followers?
Zaver's AI authenticity check scores @gmb 98/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check β
Who follows @gmb?
@gmb's 630K followers skew 50% male / 50% female, core age group 35-44. Full audience breakdowns β age bands, gender split and country-level distribution β are part of @gmb's report on Zaver.
Which influencers are similar to @gmb?
Zaver lists comparable news creators in United Kingdom in the "Influencers like @gmb" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 7,849 vetted news creators with plain-English queries.
