Data updated: July 2026
General Merchants ✓
@generalmerchants · Instagram · Belfast, UK · food
About General Merchants
General Merchants is a lifestyle creator based in Belfast, UK, specializing in food-related content. With a follower count of 33,454, they engage their audience through a variety of formats including static posts, stories, reels, and carousels. Their content focuses on food, restaurant reviews, and events, reflecting a community-driven and family-friendly vibe. The creator's informative and promotional tone resonates well with their audience, contributing to a high authenticity score of 0.92. Some content may require brand review.
@generalmerchants's followers & following
@generalmerchants currently has 33,454 followers on Instagram and follows 14 accounts, a follower-to-following ratio of 2,389.57. That places the account in the micro tier of food creators.
@generalmerchants's content
@generalmerchants has published 1,682 posts to date, working across static-posts, stories, reels, carousels. The account's content is classified under food, food, restaurant-reviews, events. Bio: “Best Café - All Ireland Winner 2026 Cafe & Social BRUNCH, walk in only. LATES, reservations open.”
AI quality check on @generalmerchants
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@generalmerchants's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@generalmerchants's audience
Audience snapshot
50% male · 50% female
Core age group25-34
The audience of General Merchants shows a balanced gender distribution and primarily consists of individuals aged 25-34. The top geographic location of their followers is the United Kingdom, indicating a localized engagement with their content.
Collaboration pricing
Price tierstandard
Get the AI fair-price estimate → free trialWhich brands fit General Merchants?
Brands in the food and hospitality sectors are well-suited for collaboration with General Merchants. Their focus on restaurant reviews and events aligns with brands looking to promote dining experiences, making them a fitting partner for campaigns targeting a community-oriented audience.
Frequently asked questions
How many Instagram followers does @generalmerchants have?
As of July 2026, @generalmerchants has 33,454 followers (33K) on Instagram, follows 14 accounts, and has published 1,682 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @generalmerchants?
Verified contact details for @generalmerchants — including business email where available — are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @generalmerchants's contact info — free trial →
How much does @generalmerchants charge for a sponsored post?
@generalmerchants sits in the standard price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate →
What is @generalmerchants's net worth?
@generalmerchants's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 33K followers and a standard price tier in food, brand collaborations are a meaningful income stream — Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate →
Does @generalmerchants have fake followers?
Zaver's AI authenticity check scores @generalmerchants 92/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check →
Who follows @generalmerchants?
@generalmerchants's 33K followers skew 50% male / 50% female, core age group 25-34. Full audience breakdowns — age bands, gender split and country-level distribution — are part of @generalmerchants's report on Zaver.
Which influencers are similar to @generalmerchants?
Zaver lists comparable food creators in United Kingdom in the "Influencers like @generalmerchants" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 24,300 vetted food creators with plain-English queries.
What is the follower count?
General Merchants has 33,454 followers.
What is the engagement rate?
The engagement rate is currently not available.
What is the collaboration pricing?
General Merchants is in the standard price tier for collaborations.
What is the content niche?
The primary niche is food, with secondary focuses on restaurant reviews and events.
