Data updated: July 2026
Emily De Melo ✓
@emilydemelo · Instagram · UK · skincare
About Emily De Melo
Emily De Melo is a lifestyle creator based in the UK, specializing in skincare and beauty tips. With a follower count of 190,831, she has established herself as an entrepreneur and founder of @softbeautyuk. Emily's content primarily focuses on educating her audience about skincare, while maintaining a clean and minimalist aesthetic. Her professional tone and informative approach resonate well with her followers, making her a trusted source in the beauty community. Some content may require brand review.
@emilydemelo's followers & following
@emilydemelo currently has 190,831 followers on Instagram and follows 1,510 accounts, a follower-to-following ratio of 126.38. That places the account in the mid tier of skincare creators.
@emilydemelo's content
@emilydemelo has published 699 posts to date, working across reels, static-posts, carousels, stories. The account's content is classified under skincare, beauty-tips, skincare. Bio: “london, uk founder of @softbeautyuk info@emilydemelo.com”
AI quality check on @emilydemelo
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@emilydemelo's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@emilydemelo's audience
Audience snapshot
30% male · 70% female
Core age group25-34
Emily's audience skews slightly male at 30% and primarily falls within the 25-34 age range. The majority of her followers are located in the UK, indicating a strong local presence and engagement within this demographic.
Collaboration pricing
Price tierPremium
Get the AI fair-price estimate → free trialWhich brands fit Emily De Melo?
Brands in the skincare and beauty sectors are well-suited for collaboration with Emily De Melo. Her focus on educational content and professional presentation aligns with brands that value authenticity and informative marketing strategies.
Frequently asked questions
How many Instagram followers does @emilydemelo have?
As of July 2026, @emilydemelo has 190,831 followers (191K) on Instagram, follows 1,510 accounts, and has published 699 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @emilydemelo?
Verified contact details for @emilydemelo — including business email where available — are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @emilydemelo's contact info — free trial →
How much does @emilydemelo charge for a sponsored post?
@emilydemelo sits in the premium price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate →
What is @emilydemelo's net worth?
@emilydemelo's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 191K followers and a premium price tier in skincare, brand collaborations are a meaningful income stream — Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate →
Does @emilydemelo have fake followers?
Zaver's AI authenticity check scores @emilydemelo 96/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check →
Who follows @emilydemelo?
@emilydemelo's 191K followers skew 30% male / 70% female, core age group 25-34. Full audience breakdowns — age bands, gender split and country-level distribution — are part of @emilydemelo's report on Zaver.
Which influencers are similar to @emilydemelo?
Zaver lists comparable skincare creators in United Kingdom in the "Influencers like @emilydemelo" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 14,487 vetted skincare creators with plain-English queries.
What is Emily's follower count?
Emily has a follower count of 190,831.
What is her engagement rate?
Engagement rate data is not available.
What is her collaboration pricing?
Emily is in the premium price tier, but pricing can vary based on specific collaboration details.
What is her content niche?
Emily primarily focuses on skincare, with additional content in beauty tips.
