Data updated: July 2026
Merlin McCormack ✓
@duke_of_london · Instagram · London, UK · nightlife
About Merlin McCormack
Merlin McCormack, known as the duke_of_london, is a lifestyle creator based in London, UK. With a follower count of 85,878, he shares content primarily focused on nightlife, along with secondary interests in food, restaurant reviews, and automotive topics. His engaging posts consist of stories, reels, and static images, showcasing a glamorous and urban vibe. Some content may require brand review.
@duke_of_london's followers & following
@duke_of_london currently has 85,878 followers on Instagram and follows 1,371 accounts, a follower-to-following ratio of 62.64. That places the account in the micro tier of nightlife creators.
@duke_of_london's content
@duke_of_london has published 2,420 posts to date, working across stories, reels, static-posts. The account's content is classified under nightlife, food, restaurant-reviews, automotive, cars. Bio: “Just a rhinestone cowboy @thebrentfordriviera 🏢 @dukes_quality_motors 🏎️ @dukes_locations 🎥 @plonkersbar 🍾 @brewerytapbrentford 🍺”
AI quality check on @duke_of_london
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@duke_of_london's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@duke_of_london's audience
Audience snapshot
60% male · 40% female
Core age group25-34
The audience skews slightly male at 60% and primarily falls within the 25-34 age range. The top geographic location of followers is the United Kingdom, indicating a localized engagement within this demographic.
Collaboration pricing
Price tierstandard
Get the AI fair-price estimate → free trialWhich brands fit Merlin McCormack?
Brands in the nightlife, food, and automotive sectors may find a suitable partnership with Merlin McCormack. His content aligns well with lifestyle themes, making him an appealing choice for brands looking to reach a youthful, urban audience.
Frequently asked questions
How many Instagram followers does @duke_of_london have?
As of July 2026, @duke_of_london has 85,878 followers (86K) on Instagram, follows 1,371 accounts, and has published 2,420 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @duke_of_london?
Verified contact details for @duke_of_london — including business email where available — are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @duke_of_london's contact info — free trial →
How much does @duke_of_london charge for a sponsored post?
@duke_of_london sits in the standard price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate →
What is @duke_of_london's net worth?
@duke_of_london's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 86K followers and a standard price tier in nightlife, brand collaborations are a meaningful income stream — Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate →
Does @duke_of_london have fake followers?
Zaver's AI authenticity check scores @duke_of_london 90/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check →
Who follows @duke_of_london?
@duke_of_london's 86K followers skew 60% male / 40% female, core age group 25-34. Full audience breakdowns — age bands, gender split and country-level distribution — are part of @duke_of_london's report on Zaver.
Which influencers are similar to @duke_of_london?
Zaver lists comparable nightlife creators in United Kingdom in the "Influencers like @duke_of_london" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 4,910 vetted nightlife creators with plain-English queries.
What is the follower count?
Merlin McCormack has 85,878 followers.
What is the engagement rate?
Engagement rate data is not available.
What is the collaboration pricing?
Merlin is estimated to be in the standard price tier for collaborations.
What is the content niche?
His primary niche is nightlife, with secondary niches including food, restaurant reviews, and automotive.
