Data updated: July 2026
Debenhams.com β
@debenhams Β· Instagram Β· UK Β· fashion
About Debenhams.com
Debenhams.com is a macro lifestyle creator on Instagram, focusing on fashion, beauty tips, and home decor. With a follower count of 618,214, the creator shares a variety of content formats including static posts, carousels, reels, and stories. The brand's biography highlights its position as Britain's online department store, offering a wide range of products. Some content may require brand review.
@debenhams's followers & following
@debenhams currently has 618,214 followers on Instagram and follows 225 accounts, a follower-to-following ratio of 2,747.62. That places the account in the macro tier of fashion creators.
@debenhams's content
@debenhams has published 1,259 posts to date, working across static-posts, carousels, reels, stories. The account's content is classified under fashion, beauty-tips, home-decor. Bio: βBritainβs Online Department Store β your one-stop beauty, fashion & homeware shop. Download the app π² Got a Customer service enquiry? Contβ¦β
AI quality check on @debenhams
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@debenhams's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@debenhams's audience
Audience snapshot
40% male Β· 60% female
Core age group25-34
The audience skews slightly male at 40%, with a primary age range of 25-34. The top geographic location is the United Kingdom, indicating a strong local engagement and relevance for brands targeting this demographic.
Collaboration pricing
Price tierPremium
Get the AI fair-price estimate β free trialWhich brands fit Debenhams.com?
Debenhams.com is well-suited for collaborations with brands in the fashion, beauty, and home decor sectors. The creator's professional and aspirational tone aligns with brands looking to reach a trendy audience interested in lifestyle products.
Frequently asked questions
How many Instagram followers does @debenhams have?
As of July 2026, @debenhams has 618,214 followers (618K) on Instagram, follows 225 accounts, and has published 1,259 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @debenhams?
Verified contact details for @debenhams β including business email where available β are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @debenhams's contact info β free trial β
How much does @debenhams charge for a sponsored post?
@debenhams sits in the premium price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate β
What is @debenhams's net worth?
@debenhams's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 618K followers and a premium price tier in fashion, brand collaborations are a meaningful income stream β Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate β
Does @debenhams have fake followers?
Zaver's AI authenticity check scores @debenhams 98/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check β
Who follows @debenhams?
@debenhams's 618K followers skew 40% male / 60% female, core age group 25-34. Full audience breakdowns β age bands, gender split and country-level distribution β are part of @debenhams's report on Zaver.
Which influencers are similar to @debenhams?
Zaver lists comparable fashion creators in United Kingdom in the "Influencers like @debenhams" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 90,196 vetted fashion creators with plain-English queries.
What is the follower count?
Debenhams.com has 618,214 followers.
What is the engagement rate?
The engagement rate is currently not available.
What is the collaboration pricing?
The estimated price tier for collaborations is premium.
What is the content niche?
The primary niche is fashion, with secondary niches in beauty tips and home decor.
