Data updated: July 2026

Jess Hoffman βœ“

@choosingchia Β· Instagram Β· CA Β· recipes

Followers
782K
Following
585
Posts
2.6K

About Jess Hoffman

Jess Hoffman, known as choosingchia, is a chef and educator based in Canada. With a follower count of 782,495, she focuses on creating recipes that emphasize healthy eating, nutrition, and cooking. Her content includes a variety of formats such as reels, carousels, and long-form videos, showcasing her expertise in high-protein dishes that are both nutritious and enjoyable. Jess maintains a wholesome and authentic vibe, appealing to a wide audience interested in family-friendly and educational food content. Some content may require brand review.

@choosingchia's followers & following

782K

@choosingchia currently has 782,495 followers on Instagram and follows 585 accounts, a follower-to-following ratio of 1,337.6. That places the account in the macro tier of recipes creators.

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@choosingchia's content

2.6K

@choosingchia has published 2,570 posts to date, working across reels, carousels, static-posts, stories, long-form-video. The account's content is classified under recipes, healthy-eating, nutrition, food, cooking. Bio: β€œβŠΉHealthy (mostly high-protein)food that tastes like a treat ⊹new recipes every week, all linked below!πŸ‘‡πŸ»β€

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AI quality check on @choosingchia

95/100High authenticity

Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.

  • Audience location & demographics
  • Engagement quality & authenticity
  • Follower growth patterns
  • Signs of purchased followers
  • Content niche classification
  • Brand safety screening
  • Posting activity & consistency
  • Language & audience fit
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@choosingchia's rankings on Zaver

Based on follower count among creators that passed Zaver's indexing quality bar.

@choosingchia's audience

Audience snapshot

45% male Β· 55% female

Core age group25-34

The audience for choosingchia skews slightly male at 45% and primarily falls within the 25-34 age range. The top geographic location of her followers is Canada, indicating a strong regional engagement.

Collaboration pricing

Price tierPremium

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Which brands fit Jess Hoffman?

Brands in the food, nutrition, and healthy lifestyle sectors would align well with Jess Hoffman's content. Her focus on high-protein recipes and educational cooking tutorials makes her an ideal partner for brands looking to promote health-conscious products.

Frequently asked questions

How many Instagram followers does @choosingchia have?

As of July 2026, @choosingchia has 782,495 followers (782K) on Instagram, follows 585 accounts, and has published 2,570 posts. Zaver refreshes these numbers on a rolling basis.

How do I contact @choosingchia?

Verified contact details for @choosingchia β€” including business email where available β€” are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @choosingchia's contact info β€” free trial β†’

How much does @choosingchia charge for a sponsored post?

@choosingchia sits in the premium price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate β†’

What is @choosingchia's net worth?

@choosingchia's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 782K followers and a premium price tier in recipes, brand collaborations are a meaningful income stream β€” Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate β†’

Does @choosingchia have fake followers?

Zaver's AI authenticity check scores @choosingchia 95/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check β†’

Who follows @choosingchia?

@choosingchia's 782K followers skew 45% male / 55% female, core age group 25-34. Full audience breakdowns β€” age bands, gender split and country-level distribution β€” are part of @choosingchia's report on Zaver.

Which influencers are similar to @choosingchia?

Zaver lists comparable recipes creators in Canada in the "Influencers like @choosingchia" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 4,200 vetted recipes creators with plain-English queries.

What is the follower count?

Jess Hoffman has a follower count of 782,495.

What is the engagement rate?

The engagement rate for Jess Hoffman's account is not specified.

What is the collaboration pricing?

Jess is in the premium price tier for collaborations.

What is the content niche?

Her primary niche is recipes, with secondary niches including healthy eating, nutrition, food, and cooking.