Data updated: July 2026
Erica Matthews ✓
@byericamatthews · Instagram · UK · beauty-tips
About Erica Matthews
Erica Matthews is a lifestyle creator based in the UK, specializing in beauty tips, fashion, and wellness. With a follower count of 21,990, she operates within the micro influencer category. Erica's content includes a variety of formats such as reels, static posts, carousels, and stories, showcasing her expertise as a stylist. Her biography emphasizes a journey towards self-improvement and collaboration with notable brands. Some content may require brand review.
@byericamatthews's followers & following
@byericamatthews currently has 21,990 followers on Instagram and follows 7,644 accounts, a follower-to-following ratio of 2.88. That places the account in the micro tier of beauty-tips creators.
@byericamatthews's content
@byericamatthews has published 3,485 posts to date, working across reels, static-posts, carousels, stories. The account's content is classified under beauty-tips, fashion, wellness. Bio: “Becoming Your Best Self | Beauty, Style & Wellness | Ft & Collab: Vogue,Refinery29,Stylist,PrimeTV+ erica@digitalstreamers.com📍🇬🇧 @fashio…”
AI quality check on @byericamatthews
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@byericamatthews's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@byericamatthews's audience
Audience snapshot
20% male · 80% female
Core age group25-34
Erica's audience skews slightly male at 20%, with a primary age demographic of 25-34. The top geographic location for her followers is the UK, indicating a focused engagement within this region.
Collaboration pricing
Price tierPremium
Get the AI fair-price estimate → free trialWhich brands fit Erica Matthews?
Brands in the beauty, fashion, and wellness sectors align well with Erica's content and expertise. Her aspirational and informative tone, combined with high authenticity and content quality scores, makes her a suitable partner for brands seeking to connect with a lifestyle-oriented audience.
Frequently asked questions
How many Instagram followers does @byericamatthews have?
As of July 2026, @byericamatthews has 21,990 followers (22K) on Instagram, follows 7,644 accounts, and has published 3,485 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @byericamatthews?
Verified contact details for @byericamatthews — including business email where available — are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @byericamatthews's contact info — free trial →
How much does @byericamatthews charge for a sponsored post?
@byericamatthews sits in the premium price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate →
What is @byericamatthews's net worth?
@byericamatthews's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 22K followers and a premium price tier in beauty-tips, brand collaborations are a meaningful income stream — Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate →
Does @byericamatthews have fake followers?
Zaver's AI authenticity check scores @byericamatthews 95/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check →
Who follows @byericamatthews?
@byericamatthews's 22K followers skew 20% male / 80% female, core age group 25-34. Full audience breakdowns — age bands, gender split and country-level distribution — are part of @byericamatthews's report on Zaver.
Which influencers are similar to @byericamatthews?
Zaver lists comparable beauty-tips creators in United Kingdom in the "Influencers like @byericamatthews" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 14,204 vetted beauty-tips creators with plain-English queries.
What is the follower count?
Erica Matthews has 21,990 followers.
What is the engagement rate?
The engagement rate for Erica Matthews is not provided.
What is the collaboration pricing?
Erica is estimated to be in the premium price tier for collaborations.
What is the content niche?
Erica primarily focuses on beauty tips, with secondary niches in fashion and wellness.
