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BBC Scotland β
@bbcscotland Β· Instagram Β· news Β· Glasgow, United Kingdom
- Followers
- 337,169
- Posts
- 8,981
- Niche
- news
- Based in
- Glasgow, United Kingdom
Public data as observed July 2026 Β· figures change β verify on the original profile
About BBC Scotland
BBC Scotland is a journalist and expert creator on Instagram, based in Glasgow, UK. With a follower count of 337,169, the account focuses on delivering news and current affairs content. The creator has produced a substantial volume of media, with 8,981 posts that include static posts, stories, carousels, and reels. The content is characterized by an authoritative and informative tone, appealing to an audience interested in factual reporting. Some content may require brand review.
Machine-generated from public data; may contain inaccuracies. Verify on the original profile.
Followers & content
@bbcscotland currently has 337,169 followers on Instagram and follows 87 accounts, a follower-to-following ratio of 3,875.51. That places the account in the mid tier of news creators.
@bbcscotland has published 8,981 posts to date, working across static-posts, stories, carousels, reels. The content is classified under news, journalism, current-affairs. Bio: βWelcome to the official BBC Scotland Instagram account. #bbcscotlandβ
Audience
Audience snapshot
50% male Β· 50% female
Core age group25-34
The audience for BBC Scotland exhibits a balanced gender skew, with a male representation of 0.5. The primary age group is 25-34, and the top geographic location is the UK, indicating a focused interest in local news and journalism.
Machine-generated from public data; may contain inaccuracies. Verify on the original profile.
Authenticity & quality
AI quality check on @bbcscotland
Zaver's AI screened this account across multiple public signals. No blocking issues were detected in standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
Rankings
@bbcscotland's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
Estimated earning potential
Based on 337,169 public followers in news, a creator at this scale could earn an estimated $2,700β$6,700 per sponsored post.
Zaver does not hold or record any creator's net worth or income. This is an automated estimate of brand-deal earning potential, derived only from public follower and engagement data, and may be inaccurate.
Questions & answers
Frequently asked questions
Who is BBC Scotland?
BBC Scotland (@bbcscotland) is a news creator on Instagram based in Glasgow, United Kingdom with 337,169 followers. Full stats, audience data and collaboration pricing are below.
How many Instagram followers does @bbcscotland have?
As of July 2026, @bbcscotland has 337,169 followers (337K) on Instagram, follows 87 accounts, and has published 8,981 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @bbcscotland?
Many creators publish a business email or contact button in their public bio. Zaver Radar surfaces those public contact details β email, phone and WhatsApp β where a creator has shared them, across millions of Instagram creators, so you can reach out from your own inbox.
How much does @bbcscotland charge for a sponsored post?
@bbcscotland sits in the premium price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing.
What is @bbcscotland's net worth?
Zaver does not hold or record any creator's net worth, and there's no publicly confirmed figure for @bbcscotland. Based only on 337,169 public followers in news, a creator at this scale could earn an estimated $2,700β$6,700 per sponsored post β an automated estimate of earning potential, not a confirmed figure, and it may be inaccurate. Actual income depends on posting cadence, deal volume and other sources.
How old is @bbcscotland?
@bbcscotland's date of birth isn't publicly confirmed on their Instagram profile, so Zaver doesn't publish an age. What's public: BBC Scotland is a news creator based in Glasgow, United Kingdom with 337,169 followers.
Does @bbcscotland have fake followers?
Zaver's AI authenticity check scores @bbcscotland 98/100, based on multiple signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience.
Who follows @bbcscotland?
@bbcscotland's 337K followers skew 50% male / 50% female, core age group 25-34. Full audience breakdowns β age bands, gender split and country-level distribution β are part of @bbcscotland's report on Zaver.
Which influencers are similar to @bbcscotland?
Zaver lists comparable news creators in United Kingdom in the "Influencers like @bbcscotland" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 7,849 vetted news creators with plain-English queries.
What is the follower count?
BBC Scotland has 337,169 followers.
What is the engagement rate?
The engagement rate for BBC Scotland is not provided.
What is the collaboration pricing?
Collaboration pricing is estimated to be in the premium tier.
What is the content niche?
The primary niche is news, with secondary niches in journalism and current affairs.
Looking to work with creators like BBC Scotland?
Reach BBC Scotland directly on their Instagram profile, or use Zaver to find more creators for your brand's collaborations, promotions and partnerships.
About this result & your rights
- What this page is
- An automated public-data summary generated by Zaver's creator search index to help brands discover creators. It is a search result, not an account or profile the creator created, manages or has registered.
- Where the data comes from
- Only @bbcscotland's public Instagram profile and public posts. Zaver does not use private or logged-in content, does not harvest address books, and does not infer or guess contact details.
- How current it is
- Figures reflect the public profile as observed July 2026 and change over time. Always verify on the original profile before relying on them.
- Estimates and AI-generated text
- Any earning figure is an automated estimate of brand-deal earning potential derived only from public follower and engagement data β Zaver holds no record of any creator's income or net worth. Narrative sections marked βAI summaryβ are machine-generated from the same public data and may contain inaccuracies.
- Independence
- Zaver is not affiliated with, sponsored by or endorsed by this creator, and no endorsement of any brand is implied. Names, handles and marks belong to their owners.
- Your rights as the creator
- You can ask us to correct, object to or remove this page at any time β no account needed: correct or remove this result. See how we handle creator data for the lawful basis and full details.
- Intended use
- For researching brand collaborations, promotions and partnerships. Contact the creator only through the channels they publish on their own profile.