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Data updated: July 2026

MORI โœ“

@babymoriofficial ยท Instagram ยท London, ZA ยท parenting

Followers
360K
Following
4.6K
Posts
3.2K

About MORI

MORI is a parenting expert based in London, South Africa, who focuses on empowering families to improve their sleep quality. With a substantial following of 360,333 on Instagram, MORI shares informative and supportive content through various formats, including reels, stories, and static posts. The creator's dedication to family-friendly themes is evident in their engagement with topics such as baby care and family life. Some content may require brand review.

@babymoriofficial's followers & following

360K

@babymoriofficial currently has 360,333 followers on Instagram and follows 4,610 accounts, a follower-to-following ratio of 78.16. That places the account in the mid tier of parenting creators.

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@babymoriofficial's content

3.2K

@babymoriofficial has published 3,247 posts to date, working across reels, stories, static-posts. The account's content is classified under parenting, baby-care, family. Bio: โ€œEmpowering families to sleep better โ˜๏ธ Share your #MORImoments #KIDLYbyMORIโ€

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AI quality check on @babymoriofficial

95/100High authenticity

Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.

  • Audience location & demographics
  • Engagement quality & authenticity
  • Follower growth patterns
  • Signs of purchased followers
  • Content niche classification
  • Brand safety screening
  • Posting activity & consistency
  • Language & audience fit
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@babymoriofficial's rankings on Zaver

1,059thin parentingof 15,503 vetted creatorsSee full ranking โ†’516thin South Africaof 4,159 vetted creatorsSee full ranking โ†’

Based on follower count among creators that passed Zaver's indexing quality bar.

@babymoriofficial's audience

Audience snapshot

50% male ยท 50% female

Core age group25-34

The audience is evenly split in gender, with a skew towards individuals aged 25-34. The top geographic locations include Great Britain and South Africa, indicating a diverse yet targeted reach.

Collaboration pricing

Price tierPremium

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Which brands fit MORI?

MORI is well-suited for brands in the parenting, baby care, and family sectors. The creator's focus on educational and supportive content aligns with brands looking to connect with families seeking guidance and products that enhance their parenting experience.

Frequently asked questions

How many Instagram followers does @babymoriofficial have?

As of July 2026, @babymoriofficial has 360,333 followers (360K) on Instagram, follows 4,610 accounts, and has published 3,247 posts. Zaver refreshes these numbers on a rolling basis.

How do I contact @babymoriofficial?

Verified contact details for @babymoriofficial โ€” including business email where available โ€” are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @babymoriofficial's contact info โ€” free trial โ†’

How much does @babymoriofficial charge for a sponsored post?

@babymoriofficial sits in the premium price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate โ†’

What is @babymoriofficial's net worth?

@babymoriofficial's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 360K followers and a premium price tier in parenting, brand collaborations are a meaningful income stream โ€” Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate โ†’

Does @babymoriofficial have fake followers?

Zaver's AI authenticity check scores @babymoriofficial 95/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check โ†’

Who follows @babymoriofficial?

@babymoriofficial's 360K followers skew 50% male / 50% female, core age group 25-34. Full audience breakdowns โ€” age bands, gender split and country-level distribution โ€” are part of @babymoriofficial's report on Zaver.

Which influencers are similar to @babymoriofficial?

Zaver lists comparable parenting creators in South Africa in the "Influencers like @babymoriofficial" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 15,503 vetted parenting creators with plain-English queries.

What is the follower count?

MORI has 360,333 followers.

What is the engagement rate?

The engagement rate is currently not available.

What is the collaboration pricing?

MORI is estimated to fall within the premium price tier for collaborations.

What is the content niche?

MORI primarily focuses on parenting, with secondary niches in baby care and family.