Data updated: July 2026

Bárbara Magalhães

@babi · Instagram · BR · fashion

Followers
77K
Following
1.0K
Posts
891

About Bárbara Magalhães

Bárbara Magalhães, known as 'babi' on Instagram, is a lifestyle creator and model based in Brazil. With a follower count of 77,382, she operates within the micro influencer space. Her content primarily focuses on fashion, complemented by secondary niches such as outfit of the day (ootd) and beauty tips. Bárbara's engaging style is characterized by a personal and conversational tone, appealing to her audience through relatable and aesthetic visuals. Some content may require brand review.

@babi's followers & following

77K

@babi currently has 77,382 followers on Instagram and follows 1,049 accounts, a follower-to-following ratio of 73.77. That places the account in the micro tier of fashion creators.

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@babi's content

891

@babi has published 891 posts to date, working across reels, static-posts, stories. The account's content is classified under fashion, ootd, beauty-tips. Bio: “inveterada e superlativa 📍Belo Horizonte/MG 📧CONTATO: babimagalhaes@gmail.com”

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AI quality check on @babi

90/100High authenticity

Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.

  • Audience location & demographics
  • Engagement quality & authenticity
  • Follower growth patterns
  • Signs of purchased followers
  • Content niche classification
  • Brand safety screening
  • Posting activity & consistency
  • Language & audience fit
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@babi's rankings on Zaver

Based on follower count among creators that passed Zaver's indexing quality bar.

@babi's audience

Audience snapshot

50% male · 50% female

Core age group25-34

Bárbara's audience exhibits a balanced gender skew, with 50% male followers. The primary age demographic is 25-34, indicating a young adult focus. Her top audience location is Brazil, suggesting a strong regional influence.

Collaboration pricing

Price tierstandard

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Which brands fit Bárbara Magalhães?

Bárbara is well-suited for brands in the fashion and beauty sectors, as her content aligns with these industries. Her authentic and relatable approach can effectively engage audiences looking for inspiration in style and personal care.

Frequently asked questions

How many Instagram followers does @babi have?

As of July 2026, @babi has 77,382 followers (77K) on Instagram, follows 1,049 accounts, and has published 891 posts. Zaver refreshes these numbers on a rolling basis.

How do I contact @babi?

Verified contact details for @babi — including business email where available — are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @babi's contact info — free trial →

How much does @babi charge for a sponsored post?

@babi sits in the standard price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate →

What is @babi's net worth?

@babi's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 77K followers and a standard price tier in fashion, brand collaborations are a meaningful income stream — Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate →

Does @babi have fake followers?

Zaver's AI authenticity check scores @babi 90/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check →

Who follows @babi?

@babi's 77K followers skew 50% male / 50% female, core age group 25-34. Full audience breakdowns — age bands, gender split and country-level distribution — are part of @babi's report on Zaver.

Which influencers are similar to @babi?

Zaver lists comparable fashion creators in Brazil in the "Influencers like @babi" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 90,196 vetted fashion creators with plain-English queries.

What is the follower count?

Bárbara has 77,382 followers.

What is the engagement rate?

Engagement rate data is not available.

What is the collaboration pricing?

Bárbara is in the standard price tier; pricing may vary based on specific collaborations.

What is the content niche?

Her primary niche is fashion, with secondary focuses on ootd and beauty tips.